Marketing Specialist - Communications & Destination Services

City of Temple, TX; Temple (TX); On-site; USD 45,000 - 65,000; Full time

Job summary

City of Temple, TX is seeking a Marketing Specialist to manage the City’s social media, marketing, and promotional efforts with a focus on creativity, written communication, and advertising.

Responsibilities include developing content calendars, updating websites and social channels, and supporting government programming with graphics and video. A bachelor’s degree in a related field is required.

Qualifications

• Bachelor degree or equivalent in marketing or related field.
• Experience creating content for digital channels.
• Strong written communication and storytelling abilities.

Responsibilities

• Implements social media strategies and campaigns to engage City residents.
• Designs social media graphics, signage, flyers and other materials for City departments.
• Develops and implements monthly social media content calendars.
• Updates content for websites, social media, and other channels.
• Assists with content development for the City’s Government Access Channel, including graphics, video projects and photography.
• Implements marketing and advertising plans for assigned departments.
• Seeks out relevant stories and topics to promote Temple’s image.

Skills

Content creation

Marketing

Social media

Digital photography

Videography

Website design

Graphic design

Education

Bachelor's degree in Marketing/PR/Journalism/Advertising/Mass Communications

Tools

Adobe Creative Suite

Photoshop

Job description

Ready to Start Your Career with the City of Temple?

The Marketing Specialist serves as a key member of the City's communications and marketing team. This position is responsible for the daily activities of the City’s social media, marketing, and promotional efforts for the City. This position performs a variety of marketing duties in support of the goals and mission of the City of Temple, with a special emphasis on creativity, written communication, and advertising.

Essential Duties And Responsibilities

• Implements social media strategies and campaigns to engage City residents.
• Designs social media graphics, signage, flyers and other promotional materials to support City departments.
• Develops and implements monthly social media content calendars.
• Updates all content for websites, social media, and other communication channels.
• Assists with content development & programming for the City's Government Access Channel, through graphics, video projects and photography.
• Implements marketing and advertising plans for assigned departments.
• Seeks out relevant and proactive stories, topics, content, etc. to be used to promote Temple’s image.
• Collaborates proactively with departments to ensure that content communicated is relevant and well-designed.
• Stays up-to-date with current industry trends and technology by attending trainings, conferences, webinars, etc.
• Participates in professional organizations and marketing information groups to advance knowledge and network with other industry professionals.
• Assists Marketing Manager with a variety of projects and other support.
• Follows City policies, procedures, and safety guidelines
• Performs other duties as assigned

Minimum Qualifications

• Combination of education and experience equivalent to a Bachelor’s Degree in Marketing, Public Relations, Journalism, Advertising, Mass Communication or related field.

Preferred Qualifications

• Bachelor's Degree in Marketing, Public Relations, Journalism, Advertising, Mass Communication or related field
• One (1) year of experience in content creation, marketing, digital photography, videography, website design, or social media platforms
• Graphic design experience
• Demonstrated use of Adobe Creative Suite
• Municipal Government experience
• Photography & Videography experience

Thank you for your interest in the position. Please note only those selected for an interview will be contacted.