Marketing Communication Specialist

Feldman, Kramer & Monaco, P.C.; Town of Islip (NY); On-site; USD 55,000 - 75,000; Full time

Job summary

Feldman, Kramer & Monaco, P.C. is seeking a Marketing Communication Specialist for its New York-area office to coordinate promotional materials and campaigns.

You will craft messaging, manage online and offline content, track campaign performance, and collaborate with design, PR, and vendors to raise brand awareness. This onsite role requires strong communication, project management, and proficiency with marketing tools.

Qualifications

• Strong written and verbal communication with cross-department coordination.
• Interpersonal skills for public representations, media events, product launches, and trade shows.
• Project management and time-management experience; familiarity with PM software.
• Proficiency in creating marketing content and reports; includes web page development or graphic design.
• Superior customer relations phone skills.
• Experience with HubSpot, CRM, Eventbrite, Mailchimp, Zoom, and Microsoft 360.

Responsibilities

• Designing and creating online marketing content, including newsletters and promotional emails.
• Collaborating with design and public relations to create white papers, infographics, and marketing videos.
• Tracking and presenting campaign performance to the marketing department.
• Measuring marketing material effectiveness through conversion rates and customer satisfaction.
• Analyzing consumer data to refine marketing strategies and brand awareness.
• Supporting ROI analysis for marketing campaigns.
• Networking with potential customers and industry professionals to promote products.
• Contacting and maintaining relationships with decision makers and marketing teams onboarding new groups.
• Setting up on-site visits, workshops, webinars monthly with existing and new groups.

Skills

Strong written and verbal comms

Excellent interpersonal skills

Project management

Time management

Web page development

Graphic design

Customer relations phone skills

Tools

HubSpot

CRM

Eventbrite

Mailchimp

Zoom

Microsoft 360

Job description

Marketing Communication Specialist

LOCAL CANDIDATES ONLY

A Marketing Communication Specialist, is a professional who coordinates the development and design of a company's promotional materials, intending to spread brand awareness and assist the marketing team.

They create messaging strategies and marketing campaigns to teach consumers more about the company and its products. Marketing communication specialists may handle online and offline promotional resources and manage the business's social media content across channels. This role requires professionals to use their creativity, adapt to consumer preferencees and create innovative content.

Marketiing Communication Specialist will complete tasks that support the organization's overall marketing initiatives. Should have the following responsibilities:

• Designing and creating online marketing content, including newsletters, brochures and promotional emails.
• Collaborating with design and public relations to create white papers, infographics, and marketing videos.
• Tracking and recording the performance of marketing campaigns and presenting this information to the marketing department.
• Identifying the effectiveness of marketing material by tracking metrics including conversion rates, customer loyalty, and customer satisfaction.
• Reviewing and analyzing consumer data to analyze effective marketing strategies and successful ways to increase brand awareness.
• Assisting the return on investment (ROI) for marketing campaigns.
• Networking with potential customers and industry professionals to grow brand awareness and promote the company products.
• Contacting and maintaining relationships with the decision makers and marketing teams for existing and new groups that are onboarded.
• Setting up on-site visits, workshops, in-person seminars, on-line webinars with all existing and new groups on a monthly basis.

Qualifications:

• Strong written and verbal communication skills to articulate clearly with various departments including graphic design, public relations and advertising, as well as vendors, contractors and freelancers.
• Excellent interpersonal skills for representing organizations in public, during media events and product launches, product demonstrations and while participating at trade shows.
• Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. Being familiar with project management software is also an asset.
• Good computer skills for generating reports, viewing marketing metrics, extracting data and sharing this information with other team members in project updates. Working knowledge of basic computer applications, programs and features is a must with experience in web page development or graphic design.
• Having the ability to provide information on previous campaigns, projects and timelines overseen and implemented in order to demonstrate overall capabilities.
• MUST have superior customer relations phone skills.

LOCAL CANDIDATES ONLY THIS IS AN ONSITE ROLE

• Hub Spot, CRM, Eventbrite, Mailchimp, Zoom experience and proficient with Microsoft 360.