Marketing Specialist: Campaigns, Content & Analytics

Astria Learning

United States

Remote

USD 55,000 - 75,000

Full time

6 days ago

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Job summary

Astria Learning is seeking a proactive Marketing Specialist to help shape how we communicate our products and services, craft compelling content, and execute integrated campaigns across channels. You will analyze campaign data, collaborate with design, content, and product teams, and contribute to audience segmentation, localization, and messaging consistency.

This role requires strong writing, project management, and a penchant for data-driven optimization in a fast-moving education-tech

Qualifications

Bachelor's degree or higher in Marketing, Communications, Business, or a related field.
3+ years of marketing or communications experience.
Hands-on experience with CRM, email marketing, or digital advertising tools (GHL, Mailchimp, Google Ads, Meta Ads).
Strong writing and editing skills with attention to detail.
Proficiency with Google Workspace and tools like Canva, WordPress, or Adobe Creative Suite.
Working knowledge of SEO, content strategy, and digital marketing metrics.
Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Clear, confident communicator with collaborative spirit.

Responsibilities

Plan, develop, and implement integrated marketing campaigns across digital, email, social media, print, and event channels.
Coordinate with designers, content creators, and vendors to ensure timely assets.
Support audience segmentation, localization, and personalization for relevant campaigns.
Write, edit, and optimize content for websites, landing pages, blogs, newsletters, and social media.
Develop email copy and campaign templates aligned with brand voice and objectives.
Collaborate with design and video teams for visually engaging marketing materials.
Conduct market research on customer segments, trends, and competitor strategies.
Analyze data to inform campaign development, positioning, and messaging decisions.
Generate insights to guide content strategy, lead generation, and targeting.
Maintain brand messaging consistency across platforms and collateral.
Track KPIs and evaluate performance with Google Analytics, Meta Ads Manager, and CRM.
Support A/B testing, ROI analysis, and data-driven optimizations.
Prepare marketing collateral for trade shows, university fairs, and partner events.
Coordinate event promotion, logistics, and lead follow-up.
Ensure offline materials meet brand standards and messaging.