Marketing Specialist at Compose.ly

Feedinkoo; United States; Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

Unlimited PTO

401k retirement plan

Annual educational stipend

Job summary

Feedinkoo is looking for a Marketing Strategist to lead the development and execution of multifaceted marketing campaigns. The role requires strong capabilities in data-driven strategy and campaign optimization while ensuring brand consistency across all deliverables.

With a focus on both B2B and B2C branding, the ideal candidate will possess 3+ years in marketing roles, a passion for well-crafted content, and a keen interest in the integration of AI tools to enhance marketing effectiveness. Comprehensive benefits include generous PTO and educational stipends.

Qualifications

• 3+ years in marketing or demand-focused roles.
• Experience with growth marketing strategies.
• Strong communication skills and customer-centric approach.

Responsibilities

• Develop and implement marketing campaigns across multiple channels.
• Analyse campaign performance and optimize strategies.
• Maintain brand consistency in all marketing materials.

Skills

Campaign strategy and execution

Data-driven decision making

Content creation

Brand management

Client communication

Tools

Hubspot

Google Analytics

SEMrush

Job description

Description

We are seeking a Marketing Strategist who excels in crafting compelling marketing campaigns and meticulously implementing them across channels such as SEO, PPC, content, email, social, and text. This role is ideal for someone who is an expert at execution while refining strategic abilities. The strategist will guide our clients’ marketing efforts from lead generation to revenue realization, directly contributing to their growth and success.

Essential Job Functions

• Develop and implement demand‑generation and brand‑awareness campaigns to attract new qualified leads and improve brand visibility for B2B or B2C brands.
• Design and execute omnichannel campaigns by managing the marketing content calendar, ensuring alignment and timely execution across teams and channels such as emails, social, paid ads, and website copy.
• Utilise our reporting tools (including CRM data) to monitor, analyse, and report on the effectiveness of marketing campaigns, optimising strategies based on data‑driven insights.
• Support internal services team members on SEO initiatives to make search a reliable and consistent demand channel.
• Proactively identify and resolve issues that impact marketing performance, using a combination of strategic foresight and tactical execution.
• Maintain brand consistency across all deliverables, upholding brand integrity.

You are

• Experienced, with a proven track record of campaign strategy, execution, testing, and optimisation.
• A word‑smith that appreciates the value of well‑written copy, with content at the core of our culture.
• Passionate about design and aesthetics for all marketing assets.
• Curious about the future of AI and AEO, both in using these tools to create high‑quality deliverables and the evolving client behaviour of using AI for search.
• Able to translate performance data in a way that clients will understand and value.
• Highly focused, customer‑centric, and willing to set lofty targets you know you can achieve.
• A strong communicator, committed to cross‑team collaboration and efficient time management.
• Entrepreneurial in spirit, with a desire to help solve client problems.

Requirements

• Experience developing and implementing growth marketing strategies for a high‑growth B2B agency or brand.
• 3+ years’ experience in marketing or demand‑focused roles.
• Comfortable with reporting and a bias for a data‑driven approach.
• Ability to identify trends, insights, and opportunities to continuously maximise opportunities for growth.
• Experience utilising marketing tools such as Hubspot, Google Analytics, Google Search Console, SEMrush/Ahrefs, Webflow, AI tools, etc.

Benefits

• Great medical, dental, and vision plans.
• Life & disability.
• 401k retirement plan.
• Unlimited PTO and 11 paid holidays.
• Annual educational stipend towards your professional growth.