Marketing Specialist

Roylo Partners; West Columbia (SC); On-site; USD 45,000 - 65,000; Full time

Job summary

Roylo Partners in West Columbia, SC is seeking a Marketing Specialist to coordinate campaigns from planning to execution and help strengthen brand awareness. You'll work with the team to organize materials, research audiences, and monitor activity across promotional channels.

The role suits someone who is creative, organized, and analytical, comfortable juggling priorities, and eager to contribute to marketing projects that support business objectives.

Qualifications

• Ability to coordinate marketing campaigns from planning through execution.
• Ability to research audiences and monitor market trends.
• Strong written and verbal communication for brand messaging.

Responsibilities

• Coordinate marketing campaigns and promotional initiatives from planning through to execution.
• Develop and organize marketing materials, presentations, and campaign briefs.
• Research target audiences, customer preferences, competitor activity, and market trends.
• Maintain consistent brand messaging across marketing communications.
• Support events, product or service campaigns, and brand awareness activities.
• Coordinate project schedules, deadlines, and campaign deliverables.
• Work with internal teams to gather information and keep marketing projects on track.
• Monitor campaign activity and maintain records of progress.
• Assist with preparing marketing reports and campaign performance summaries.

Skills

Campaign coordination

Audience research

Brand messaging

Digital marketing

Analytics

Tools

Excel

Email

Office Suite

Job description

Full-time | Monday–Friday | Office-based

Turn Marketing Plans Into Meaningful Results.

Effective marketing takes a combination of creative thinking, careful planning, and an understanding of what motivates customers. We’re looking for a Marketing Specialist in West Columbia, SC to coordinate marketing initiatives, support campaign development, and help strengthen brand awareness.

You’ll work with the wider team to organize campaigns, prepare marketing materials, research audiences, and monitor activity across different promotional channels. This role would suit someone who enjoys balancing creative ideas with practical execution and wants to contribute to marketing projects that support business objectives.

What You’ll Be Doing

• Coordinate marketing campaigns and promotional initiatives from planning through to execution.
• Develop and organize marketing materials, presentations, and campaign briefs.
• Research target audiences, customer preferences, competitor activity, and market trends.
• Help maintain consistent brand messaging across marketing communications.
• Support promotional events, product or service campaigns, and brand awareness activities.
• Coordinate project schedules, deadlines, and campaign deliverables.
• Work with internal teams to gather information and keep marketing projects on track.
• Monitor campaign activity and maintain accurate records of progress.
• Gather customer feedback and identify opportunities to improve engagement.
• Assist with preparing marketing reports and campaign performance summaries.
• Support digital marketing, social media, email, and content initiatives where required.
• Recommend practical improvements to campaign coordination and marketing effectiveness.

What We’re Looking For

We’re looking for someone who is creative, organized, analytical, and confident communicating with different people. You should be comfortable managing several priorities, working collaboratively, and using information to help improve marketing activities.

You’ll bring:

• Strong written and verbal communication skills.
• Good organizational and project coordination abilities.
• An interest in marketing strategy, branding, and customer engagement.
• Attention to detail when reviewing content and campaign materials.
• Confidence using spreadsheets, email, and standard office software.
• The ability to manage deadlines and adapt to changing priorities.
• A proactive approach to problem-solving and continuous learning.
• The ability to work independently while contributing to a team.

Previous experience in marketing, communications, brand management, sales, customer service, events, or promotional activities is beneficial. Familiarity with campaign reporting, digital platforms, or marketing research would be an advantage.

We are an equal opportunity employer and consider qualified applicants in accordance with applicable law.