Brand Marketing Specialist

Roylo Partners; Charlotte (NC); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Training provided

Job summary

Roylo Partners in Charlotte, NC seeks a Brand Marketing Specialist to support brand development, coordinate marketing initiatives, and ensure promotional activities align with the company identity and goals.

You'll work on campaign planning, market research, content development, and brand coordination, collaborating with teams to bring ideas to life and maintain consistency across materials.

Qualifications

• Strong written and verbal communication skills.
• Interest in brand strategy, marketing, and customer behaviour.
• Good research and analytical skills.
• Ability to coordinate projects, manage deadlines, and organize information.
• Comfortable using spreadsheets, presentations, and standard marketing tools.
• Strong attention to detail and consistency in written and visual materials.
• Ability to collaborate with different teams and incorporate feedback.
• Previous experience in marketing, branding, communications, promotions, or campaign coordination is beneficial.

Responsibilities

• Assist with developing and implementing brand marketing plans and campaigns.
• Research customer preferences, competitor positioning, and market trends.
• Prepare and review brand presentations, promotional materials, and campaign content.
• Help maintain consistent brand messaging across marketing channels.
• Coordinate campaign schedules, project deadlines, and promotional deliverables.
• Collaborate with marketing, sales, and other internal teams on brand initiatives.
• Support content development for digital platforms, print materials, and promotional activities.
• Monitor campaign activity and help prepare brand performance reports.
• Gather customer feedback and market insights to support marketing decisions.
• Review marketing materials for accuracy, quality, and alignment with brand guidelines.
• Assist with product or service promotions, events, and brand awareness initiatives.
• Identify opportunities to improve campaign execution and strengthen audience engagement.

Skills

Strong written and verbal comms

Brand strategy interest

Good research skills

Project coordination

Spreadsheet and presentation tools

Attention to detail

Team collaboration

Experience in marketing or branding

Job description

Full-time | Monday–Friday | 8:30am–5:00pm

Office-based | Permanent position

Shape the Brand. Strengthen the Message.

A recognizable brand is built through consistent messaging, thoughtful campaigns, and a clear understanding of its audience. We’re looking for a Brand Marketing Specialist in Charlotte, NC to support brand development, coordinate marketing initiatives, and help ensure promotional activities reflect the company's identity and objectives.

You’ll work across campaign planning, market research, content development, and brand coordination. Collaborating with different teams, you’ll help bring marketing ideas to life, maintain consistency across materials, and identify opportunities to improve brand awareness and audience engagement.

What You’ll Be Doing

• Assist with developing and implementing brand marketing plans and campaigns.
• Research customer preferences, competitor positioning, and market trends.
• Prepare and review brand presentations, promotional materials, and campaign content.
• Help maintain consistent brand messaging across marketing channels.
• Coordinate campaign schedules, project deadlines, and promotional deliverables.
• Collaborate with marketing, sales, and other internal teams on brand initiatives.
• Support content development for digital platforms, print materials, and promotional activities.
• Monitor campaign activity and help prepare brand performance reports.
• Gather customer feedback and market insights to support marketing decisions.
• Review marketing materials for accuracy, quality, and alignment with brand guidelines.
• Assist with product or service promotions, events, and brand awareness initiatives.
• Identify opportunities to improve campaign execution and strengthen audience engagement.

What We’re Looking For

We’re looking for someone who combines creative thinking with organization, communication, and attention to detail.

• Strong written and verbal communication skills.
• Interest in brand strategy, marketing, and customer behaviour.
• Good research and analytical skills.
• Ability to coordinate projects, manage deadlines, and organize information.
• Comfortable using spreadsheets, presentations, and standard marketing tools.
• Strong attention to detail and consistency in written and visual materials.
• Ability to collaborate with different teams and incorporate feedback.
• Previous experience in marketing, branding, communications, promotions, or campaign coordination is beneficial.

Training will be provided on internal systems, brand guidelines, and campaign processes.

The Details

• Location: Charlotte, NC
• Schedule: Monday–Friday, 8:30am–5:00pm
• Employment: Full-time, permanent
• Work setting: Office-based
• Compensation: Competitive pay based on experience
• Development: Opportunities to develop brand strategy, campaign management, and marketing skills

We are an equal opportunity employer and consider qualified applicants in accordance with applicable law.