Marketing Specialist

Orderly; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Orderly is seeking a senior marketing professional to drive the company’s Web3 marketing efforts across social media, communities, and external communications. You will build relationships with KOLs, influencers, and ecosystem partners to promote Orderly’s value proposition.

You will develop external-facing content, coordinate campaigns, and monitor industry trends to inform strategic planning and performance optimization. Fluency in English and Mandarin is preferred for global collaboration.

Qualifications

• 5+ years in marketing, social media, community management, partnerships, or related field in Web3/crypto/DeFi.
• Strong understanding of Web3, crypto communities, KOLs, DeFi trends.
• Proven ability to plan and execute marketing initiatives with minimal supervision.
• Experience building relationships with KOLs, influencers, or Web3 partners.
• Strong writing and content creation skills to explain complex ideas clearly.
• Familiarity with social media management, community engagement, and marketing analytics.
• Fluent in English and Mandarin Chinese.
• Excellent communication, organization, and self-management in fast-moving environments.

Responsibilities

• Drive Orderly’s marketing across social media, community channels, and external communications.
• Build and maintain relationships with KOLs, influencers, Web3 projects, and partners.
• Develop external content including partnership announcements, campaigns, product updates.
• Plan and execute marketing campaigns and community initiatives with internal and external partners.
• Monitor Web3 trends, discussions, and competitors to identify opportunities.
• Track marketing performance and optimize future initiatives.

Skills

Marketing strategy

Social media management

Community management

Partnerships

Content creation

KOL marketing

Job description

We are Orderly, the ultimate destination for decentralized trading platforms. We are not satisfied with the limitations of centralized exchanges or the complexities of building decentralized order books. We aim to make trading easy, fast, and secure for everyone. How? By fusing the simplicity of CeFi with the power of DeFi.

At the heart of the issue lies “liquidity”. Builders often grapple with a paradox; traders need liquidity, but liquidity demands traders. Our solution is simple as is bold – concentrate all liquidity into one order book. One order book that connects all the liquidity in the crypto space.

Our ambition doesn't stop there. We're omnichain, championing chain abstraction. We envision seamless transactions, where the underlying blockchain is merely a detail. By concentrating liquidity, we aim to redefine the crypto landscape, making bridging and wrapped assets a thing of the past.

We are Orderly, and we are here to revolutionize DeFi, democratizing access to financial opportunities and fostering a fair, equitable paradigm for all.

A Glimpse into Your Future at Orderly Network

• What will you achieve?
  • Drive Orderly’s marketing initiatives across social media, community channels, and external communications to strengthen brand awareness and engagement across the Web3 ecosystem.
  • Build and maintain relationships with KOLs, influencers, Web3 projects, protocols, and ecosystem partners, identifying and executing collaboration and co-marketing opportunities.
  • Develop and coordinate external-facing content, including partnership announcements, campaign launches, and product updates, ensuring consistent and effective communication of Orderly’s value proposition.
  • Plan and execute marketing campaigns and community initiatives, coordinating with internal teams and external partners to deliver campaigns on time and achieve their objectives.
  • Monitor Web3 industry trends, community discussions, and competitor activities to identify marketing opportunities and inform campaign planning.
  • Track marketing performance across channels and campaigns, using engagement, audience growth, referral traffic, and other relevant metrics to evaluate results and optimize future initiatives.
• What challenges will you face?
  • Dealing with a fast-moving Web3 landscape, where market trends, narratives, and community dynamics evolve quickly, requiring you to identify and act on marketing opportunities in a timely manner.
  • Building meaningful relationships with KOLs, influencers, Web3 projects, and ecosystem partners, turning initial outreach into valuable collaborations.
  • Balancing creativity with execution, while managing multiple campaigns, stakeholders, timelines, and deliverables.
  • Finding effective ways to communicate Orderly's value proposition and differentiate its brand in a competitive Web3 ecosystem.
  • Evaluating marketing effectiveness through campaign data and audience insights, and continuously improving marketing performance.
  • Independently driving marketing initiatives from planning and partner outreach through execution and performance review, rather than simply following predefined instructions.
  • Collaborating with teammates and external partners across different countries, cultures, and time zones, requiring clear communication and strong self-management skills.
• About you
  • 5+ years of experience in marketing, social media, community management, partnerships, or a related field, preferably within Web3, crypto, DeFi, or fintech.
  • Good understanding of the Web3 ecosystem, including crypto communities, KOLs, DeFi projects, and industry trends. Familiarity with DEXs, perpetual trading, or crypto trading infrastructure is a plus.
  • Proven ability to independently plan and execute marketing initiatives, manage multiple projects, and deliver results with minimal supervision.
  • Experience identifying and building relationships with KOLs, influencers, external partners, or web3 projects is a strong plus.
  • Strong content creation and writing skills, with the ability to communicate complex ideas clearly to different audiences.
  • Familiarity with social media management, community engagement, KOL marketing campaigns, and marketing performance tracking.
  • Fluent in both written and spoken English and Mandarin Chinese.
  • Strong communication and organizational skills with a proactive mindset, attention to detail, and the ability to adapt to a fast-moving environment.

Interested in Learning More?

• If you have experience in developing trading systems or financial-related products is aplus.
• You can prepare for this interview by mentally organizing your strategies and opinions on topics such as Web3, cryptocurrency trading platforms, and your vision of how to succeed.