Marketing Specialist: Temporary, with Benefit Eligibility

Virginia Mennonite Retirement Community, Inc.; Harrisonburg (VA); On-site; USD 25,000 - 33,000; Full time

Benefits offered by this job

PTO eligible

Health insurance

Dental & Vision

Referral bonus

Employee meal discount

Job summary

Virginia Mennonite Retirement Community, Inc. (VMRC) in Harrisonburg, VA, is seeking a Marketing Specialist to support sales and marketing efforts.

This public-facing role handles inquiries, greets prospective residents, and maintains up-to-date marketing reports to drive lead activity and move-in goals. Responsibilities include coordinating materials, assisting with contracts, and coordinating events and communications with internal teams.

Qualifications

• High school graduate or equivalent with a minimum of three years’ experience in a sales, hospitality, or customer service environment.
• Must provide outstanding customer service and be highly organized with attention to detail.
• Proficient with computers, Microsoft Office, and CRM systems, and able to work independently.
• Self-starter with flexibility and a pleasant personality.

Responsibilities

• Screen calls and applicants to determine criteria qualifications for independent living and assisted living programs.
• Manage follow-up communications, distribute materials, and respond to inquiries and emails.
• Prepare contracts and paperwork for signings and maintain marketing reports.
• Coordinate resources for the Marketing department and tour prospects through models.

Job description

Description

Commitment To Inclusive Excellence

At VMRC, we define a 'cultural fit' as a community member who demonstrates our shared values and commitment to fostering an inclusive, purpose-driven workplace. We seek candidates who align with our values of service, justice, peacebuilding, and stewardship, and who bring diverse perspectives that enrich our collective work.

We assess candidates through structured, bias-conscious interview questions that explore how you have lived these values in your professional and personal experiences.

Who is VMRC?

VMRC is a Christ-centered, nonprofit continuing care retirement community offering independent living, assisted living, skilled nursing, and memory care for older adults. It also provides wellness programs, educational opportunities, and arts and cultural activities for residents and the wider community.

Marketing Specialist Pay Range is based on experience:

$18.24 - $24.24

Assignment Length:

8-12 Weeks

Potential Work Schedule:

This is a public-facing position requiring M-F office hours 8:30 a.m.-5 p.m., with occasional evening/ weekend/ offsite duties

The Marketing Specialist primarily supports strategies and tactics to maintain VMRC’s Full House Occupancy and Delighted Residents goals. Responsibilities include responding to marketing inquiries, greeting prospective residents, and maintaining up-to-date marketing reports to manage marketing lead activity and build prospect profiles. Undertakes daily administrative tasks to ensure the department runs smoothly and coordinates communication with internal departments and sales prospects in a timely manner.

A. Essential Functions - Sales Support

• Supports the Sales staff by screening calls and applicants to determine criteria qualifications for Parks Independent Living Program, Heritage Haven, and Assisted Living community.
• Manages follow-up communication, including distributing marketing packets, cards, and personal notes; sending emails and e-blasts; and responding to and initiating phone calls.
• Prepares and organizes contracts and paperwork for signings.
• Coordinates and ensures adequate inventory of collateral materials, fee sheets, and promotional items.
• Tours prospects through sales models and available apartments.
• Helps maintain accurate and current prospect and lead files in the sales database.
• Coordinates and secures resources and supplies for the Marketing department, sales conference room, and model apartments.

B. Essential Functions- Customer Service & Hospitality

• Enhances customer experience by easing transition from Marketing prospect to move-in resident.
• Extends hospitality and customer service by following up with new residents to gauge VMRC sales and marketing experience.
• Recruits and schedules volunteers for sales engagement.
• Provides leadership and actively participates in prospect engagement in the sales process.
• Establishes and maintains professional relationships with new leads, prospects, family members, residents, and VMRC staff.
• Plans and coordinates event logistics.

C. Essential Functions - Marketing

• Creates tracking reports using marketing software to assist with managing the Full House objective
• Focuses on up-to-date entries of prospect profiles to strengthen marketing strategies and tactics for consumers.
• Provides monthly reports on marketing and sales activity.
• Collects and records event tracking data for marketing events to leverage success, budget, and prospect follow-up.

D. General

• Complies with all VMRC and departmental policies & guidelines in a conscientious manner.
• Actively engages residents in a meaningful, positive, and compassionate manner while ensuring an environment of resident-centered respect and appreciation.
• Maintains confidentiality of all resident care and protected health information. Reports known or suspected incidents of unauthorized disclosure of confidential information to supervisor or designee.
• Handles responsibility and maintains a positive, professional & collaborative working relationship with residents, families, administration, peers and co-workers.
• Demonstrates good attendance and maintains "Employment in Good Standing".
• Uses correct body mechanics to prevent injury to self, residents, and other staff.
• Assumes responsibility for and actively participates in staff development (professional growth) and continuing education to keep skills and required certification(s) up-to-date.
• Demonstrates computer skills necessary to complete job tasks/responsibilities.
• Attends all required in-services and department staff meetings.
• Follows emergency and evacuation procedures.
• Performs other duties as assigned by supervisor.

A. Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear normal as well as soft tones. This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, grasping, reaching above head, crawling, and climbing all day. The employee must frequently lift or move objects weighing up to 25 pounds, as well as push/pull up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Requirements for emergency situations are defined by service line expectations and may differ based on the nature of the emergency.

BENEFITS:

• Benefit-eligible employees are eligible for benefits on the date of hire!
• 25+ hour /week (part-time B) or more are eligible for PTO, dental, and vision
• 32+ hours/week makes them eligible for PTO, dental, vision, and health insurance.
• Referral Bonus
• Employee Meal Discount

Requirements

• High school graduate or equivalent with a minimum of three years’ experience in a sales, hospitality, or customer service environment, or any equivalent combination of education and experience that provides the required knowledge, skills, and abilities.
• Must provide outstanding customer service.
• Must be highly organized, attentive to detail, and have computer experience with proficiency in Microsoft and CRM systems.
• Must be a self-starter who can work independently with limited supervision, is self-motivated, and is willing to be flexible and accommodate changing priorities.
• Possess a pleasant personality.

VMRC is a drug-free community - we have and will continue to comply with all federal and state laws. If selected for a pending job offer, the candidate must satisfactorily pass a background check and drug screen during the pre-employment screening process.