Pay rates are determined based on experience and internal equity.
Position Summary
The Marketing Coordinator supports District marketing and communications by developing, scheduling, and producing digital and print content, website updates, campaign materials, and promotional support for hospital, clinic, community, and Foundation initiatives. The position coordinates marketing projects, maintains content and production calendars, assists with outreach promotion and communications, and tracks marketing activities under the direction of department leadership.
District Responsibility
- Support the District mission, values, and LVMC Commitment to Care.
- Demonstrate respect, professionalism, and courtesy toward patients, visitors, physicians, volunteers, and coworkers.
- Apply C-I-CARE communication principles in all interactions.
- Participate in performance improvement and professional development activities.
Position Duties & Responsibilities
Marketing Content and Creative Production:
- Create and adapt flyers, brochures, signage, graphics, presentations, and other collateral in accordance with approved branding and messaging.
- Draft and schedule social media content for approved District channels, including Facebook, Instagram, and LinkedIn; coordinate review and approvals before publication.
- Assist with copywriting, proofreading, and formatting of marketing communications and campaign materials.
- Maintain organized libraries of approved logos, photography, templates, collateral, and digital assets.
- Coordinate printing, production specifications, vendors, ordering, and delivery of marketing materials as assigned.
Digital Marketing and Website:
- Maintain and update approved website pages, event listings, news items, and program information using established review and publishing workflows.
- Support content calendars and execute assigned email, digital, service-line, recruitment, and community awareness campaigns.
- Check published content for accuracy, accessibility considerations, consistent brand presentation, and broken links; elevate compliance questions for review.
- Collect available channel metrics and compile routine marketing performance summaries.
Campaign, Event, and Department Support:
- Support promotional planning and delivery for hospital service lines, clinics, Foundation initiatives, community outreach, and special events.
- Coordinate marketing project requests, timelines, approvals, creative revisions, and deliverable status with internal stakeholders.
- Support the preparation of promotional materials and communications for employee engagement and volunteer events.
- Provide onsite marketing support, photography coordination, content collection, and event promotion as assigned.
Position Qualifications
- Associate’s Degree in marketing, communications, graphic design, or a related field required.
- Bachelor’s degree or coursework in marketing, communications, graphic design, or a related field preferred.
- One to two years of experience in marketing coordination, content production, digital communications, or related work preferred.
- Prior healthcare, nonprofit, or community marketing experience preferred.
Skills and Competencies
- Experience using Canva and/or Adobe Creative Suite and social media publishing tools.
- Proficiency with Microsoft Office and ability to learn website content management systems.
- Strong proofreading, writing, visual communication, organization, and deadline management skills.
- Ability to work with approved brand standards and follow content review and publication procedures.
- Ability to organize multiple requests while coordinating across teams and vendors.
Certifications
Working Conditions
- Frequent interaction with staff, patients, visitors, and/or community members.
- Primarily office-based work, with occasional prolonged sitting, standing, walking, reaching, and light lifting during event preparation or onsite support.