Strategic Marketing & Communications Specialist

Buena Vista Regional Medical Ctr; Storm Lake (IA); On-site; USD 42,000 - 60,000; Full time

Job summary

Buena Vista Regional Medical Ctr is seeking a Marketing Specialist to promote services, providers and programs through engaging communications. You will support campaigns across traditional and digital platforms, manage social media and website content, and help plan events and community health education.

The role requires collaboration with departments, strong writing and design skills, and a customer-focused approach to share BVRMC's story and keep the public informed.

Qualifications

• Bachelor's degree in Marketing, Communications or related field preferred.
• Experience developing marketing campaigns across traditional and digital platforms preferred.
• NIMS training within 90 days of hire.

Responsibilities

• Develop and implement marketing strategies for BVRMC's services, providers, programs and events.
• Create, write, edit and coordinate marketing materials, including advertisements, brochures, flyers, newsletters and other publications.
• Prepare and distribute press releases, public service announcements and other media communications.
• Maintain branding and messaging consistency across all BVRMC communications.
• Collaborate with hospital departments to identify marketing needs and develop effective communication materials.
• Create and manage content for BVRMC's social media platforms and website.
• Coordinate marketing projects from planning through completion; promote hospital events and community activities.
• Support internal communications to inform staff of hospital news and initiatives.
• Assist with public relations activities to strengthen BVRMC's reputation.

Skills

Writing skills

Editorial skills

Verbal communication

Graphic design

Social media

Digital marketing

Content creation

Adobe Creative Cloud

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Graphic Design

Tools

Adobe Creative Cloud

Graphic design software

Job description

Buena Vista Regional Medical Ctr is seeking a Marketing Specialist to promote services, providers and programs through engaging communications. You will support campaigns across traditional and digital platforms, manage social media and website content, and help plan events and community health education.

The role requires collaboration with departments, strong writing and design skills, and a customer-focused approach to share BVRMC's story and keep the public informed.