Marketing Specialist

Global Industrial Company; Port Washington (NY); On-site; USD 90,000 - 112,000; Full time

Job summary

A leading industrial equipment supplier is seeking a Marketing Specialist in Port Washington, NY. This role involves developing marketing strategies, conducting market research, and optimizing digital marketing efforts. The ideal candidate will have a Bachelor’s degree and 3+ years of B2B marketing experience. The salary range for this position is $90,000 to $112,000 annually.

Qualifications

• 3+ years of experience in B2B marketing, preferably in industrial or manufacturing sectors.
• Proven experience in vertical or segment marketing.
• Strong project management and cross-functional collaboration skills.

Responsibilities

• Develop and implement vertical-specific marketing plans aligned with business objectives.
• Conduct market research and customer segmentation to identify trends, needs, and opportunities.
• Manage and optimize digital marketing efforts including SEO, SEM, email, and social media for verticals.

Skills

B2B marketing

Project management

Written communication

Verbal communication

Content marketing

Market research

Education

Bachelor’s degree in Marketing, Business, Engineering, or related field

Tools

Salesforce

HubSpot

Job description

For over 75 years Global Industrial has been an industry leader providing private label and national brand name industrial equipment and supplies to businesses throughout North America.

We carry thousands of products in a breadth of product categories ranging from storage & shelving, safety & security, material handling, janitorial maintenance, HVAC, and furniture. Our products are sold omnichannel through e-commerce, e-procurement, and catalogs and through our dedicated sales associates.

Job Overview

Marketing Specialist

Port Washington, NY

The pay range for this position will be $90,000 to $112,000 annually. The exact pay will be determined by multiple factors unique to each individual, including years of experience, certifications, and the specific location of the job.

Key Responsibilities

• Develop and implement vertical-specific marketing plans aligned with business objectives.
• Conduct market research and customer segmentation to identify trends, needs, and opportunities.
• Create compelling content and campaigns tailored to vertical audiences (e.g., brochures, case studies, webinars).
• Collaborate with sales and merchandising to align messaging and go-to-market strategies.
• Manage and optimize digital marketing efforts including SEO, SEM, email, and social media for verticals.
• Support trade shows, publications, industry events, and customer advisory boards relevant to assigned verticals.
• Track and report on campaign performance, ROI, and lead generation metrics.
• Maintain competitive intelligence and provide insights to inform positioning and vertical marketing strategy.

Competencies and skills

• Bachelor’s degree in Marketing, Business, Engineering, or related field.
• 3+ years of experience in B2B marketing, preferably in industrial or manufacturing sectors.
• Proven experience in vertical or segment marketing.
• Strong project management and cross-functional collaboration skills.
• Excellent written and verbal communication abilities.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
• Vertical market strategy development
• Customer segmentation and persona creation
• Content marketing and value proposition development
• Campaign management and performance tracking
• Event planning and execution
• Competitive analysis and market research
• Sales enablement and collateral development

We are an equal opportunities employer and welcome applications from all qualified candidates.