Vice President of Marketing

Eastern Metal Supply; Charlotte (NC); On-site; USD 120,000 - 190,000; Full time

Job summary

Eastern Metal Supply seeks a Vice President of Marketing to lead strategic efforts, boost brand visibility, and drive revenue growth in a technical industrial environment.

You will guide a team across product marketing, digital, communications, and branding, ensuring brand consistency and effective demand generation. Strong CRM, analytics, and leadership skills are essential for success in a fast-paced, results-driven setting.

Qualifications

• 10+ years of progressive marketing leadership experience in industrial distribution, manufacturing, or B2B technical sales environments.
• Proven track record of strategic marketing leadership with measurable impact on sales growth.
• Strong understanding of industrial buyers, distribution channels, and technical product marketing.
• CRM, marketing automation platforms (HubSpot, Marketo), and digital analytics expertise.
• Effective oral and written communications skills.
• Time management and multi-project coordination abilities.
• Highly organized with attention to detail and multi-tasking.
• Proficiency with Microsoft Word, Excel, and Outlook.

Responsibilities

• Develop and lead the overarching marketing strategy aligned with EMS goals, sales targets, and market opportunities.
• Build and lead a high-performing marketing team across product marketing, digital, communications, and branding.
• Oversee brand positioning, messaging, and consistency across all channels and touchpoints in a conservative, technical industry.
• Develop and manage the marketing budget and ensure measurable outcomes.
• Drive integrated demand generation campaigns to support the sales pipeline across multiple verticals.
• Analyze market trends and customer needs to guide product marketing, pricing strategies, and business development.
• Collaborate with distributors, suppliers, and OEM partners on co-marketing and joint campaigns.
• Lead digital marketing initiatives including website optimization, SEO/SEM, automation, email campaigns, and analytics.
• Plan and execute industry trade shows, customer events, and sales training with ROI focus.

Skills

Marketing leadership

Industrial B2B

CRM & automation

Channel marketing

Digital analytics

Communication skills

Project management

Education

Bachelor's in Marketing

MBA preferred

Tools

HubSpot

Marketo

Job description

Position Summary

The Vice President of Marketing is a vital member of the team, responsible for leading strategic marketing efforts that boost brand visibility, customer engagement, lead generation, and revenue growth. This role oversees a broad range of functions, including brand management, product innovation and stage gating, channel-specific initiatives, trade and consumer promotions, and market research. The VP ensures marketing strategies are tightly aligned with business objectives, supports both direct and channel sales, and strengthens EMS’s competitive position in a technical environment.

Essential Duties/Responsibilities

• Strategic Leadership:Develop and lead the overarching marketing strategy, ensuring alignment with EMS goals, sales targets, and market opportunities.
• Team Leadership:Build, mentor, and manage a high-performing marketing team, including specialists in product marketing, digital, communications, and creative branding.
• Brand Management:Oversee brand positioning, messaging, and consistency across all channels and customer touchpoints in a traditionally conservative, technically driven industry.
• Budget Management:Develop and manage the marketing budget, ensuring effective use of resources and measurable outcomes.
• Demand Generation:Build and manage integrated marketing campaigns to drive awareness, generate qualified leads, and support the sales pipeline across multiple verticals.
• Market Intelligence:Analyze market trends, customer needs, and the competitive landscape to guide product marketing, pricing strategies, and business development efforts.
• Channel & Partner Marketing:Collaborate with distributors, suppliers, and OEM partners to co-market products and services, create joint campaigns, and support reseller channels.
• Digital Marketing:Lead digital transformation initiatives including website optimization, SEO/SEM, marketing automation, email campaigns, and analytics tools.
• Trade Shows & Events:Plan and execute industry trade shows, customer events, and sales training initiatives, ensuring strong ROI and brand visibility.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 10+ years of progressive marketing leadership experience, ideally in industrial distribution, manufacturing, or B2B technical sales environments
• Proven track record of strategic marketing leadership and measurable impact on sales growth
• Strong understanding of industrial buyers, distribution channels, and technical product marketing
• Management/Leadership/Customer Relationship skills
• Expertise in CRM, marketing automation platforms (e.g., HubSpot, Marketo), and digital analytics
• Effective oral and written communications skills
• Time Management – Manages multiple projects and tasks simultaneously while demonstrating the ability to plan, set priorities, organize, and coordinate work with others
• Must have excellent organizational skills – demonstrates attention to detail through accuracy and completeness of information and ability to multi-task
• Competency in Microsoft applications including Word, Excel, and Outlook

Education

• Bachelor's degree in Marketing, Business, Communications or related field (MBA preferred)

We are an equal opportunity employer, dedicated to fostering a diverse and inclusive workplace where everyone is valued and has equal access to opportunities.

WE ARE A DRUG FREE WORKPLACE.