Strategic Marketing Manager

Jobtailor; Massachusetts; On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a Growth Marketing Leader to research industrial market trends and drive growth initiatives across B2B verticals in North America. You will plan strategies for power, semiconductor, and chemical sub-verticals while leading cross-functional teams to execute programs.

The role requires 5+ years in marketing/product management, a strong data-driven approach, and a background in industrial sectors. Collaboration with campaigns and events is essential for success.

Qualifications

• Bachelor’s degree required; MBA or advanced marketing degree preferred.
• 5+ years of progressive commercial experience in marketing/product management.
• Demonstrated experience developing and executing growth or go-to-market strategies in a B2B environment.
• Experience using market, customer, or performance data to identify opportunities and support decisions.
• Proven ability to work cross-functionally and lead through influence.
• Experience in an industrial or manufacturing environment preferred.
• Experience in water treatment or industrial water preferred.

Responsibilities

• Research and analyze industrial market trends, regulatory changes, customer pain points, and vertical-specific opportunities.
• Plan and deliver annual growth initiatives aligned with market opportunities and business goals.
• Develop growth strategies for power, semiconductor, food and beverage, and chemical sub-verticals.
• Drive cross-functional execution of commercial growth initiatives and sub-vertical growth strategies.
• Partner with campaign managers, digital marketers, and demand generation experts to align campaigns with growth strategies and customer needs.
• Collaborate with trade show and event managers to plan and execute events.
• Work with North American sales teams to develop vertical-specific strategies and success tools.
• Ensure products address critical North American customer needs.
• Track, measure, and analyze growth initiative performance against KPIs and adjust strategies as needed.
• Build and maintain relationships with industry organizations, associations, and influencers.

Skills

Growth strategy development

B2B marketing experience

Cross-functional leadership

Market analysis

KPI performance tracking

Data analysis

Go-to-market strategy

Collaboration

Relationship building

Influence leadership

Education

Bachelor's Degree

MBA or advanced marketing degree

Tools

Demand generation tools

Campaign management software

Job description

• Research and analyze industrial market trends, regulatory changes, customer pain points, and vertical-specific opportunities
• Plan and deliver annual growth initiatives aligned with market opportunities and business goals
• Develop growth strategies for power, semiconductor, food and beverage, and chemical sub-verticals
• Drive cross-functional execution of commercial growth initiatives and sub-vertical growth strategies
• Partner with campaign managers, digital marketers, and demand generation experts to align campaigns with growth strategies and customer needs
• Collaborate with trade show and event managers to plan and execute events
• Work with North American sales teams to develop vertical-specific strategies and success tools
• Ensure products address critical North American customer needs
• Track, measure, and analyze growth initiative performance against KPIs and adjust strategies as needed
• Build and maintain relationships with industry organizations, associations, and influencers

Requirements

• Bachelor’s degree required; MBA or advanced marketing degree preferred
• 5+ years of progressive commercial experience in marketing/product management
• Demonstrated experience developing and executing growth or go-to-market strategies in a B2B environment
• Experience using market, customer, or performance data to identify opportunities and support decisions
• Proven ability to work cross-functionally and lead through influence
• Experience in an industrial or manufacturing environment preferred
• Experience in water treatment or industrial water preferred

Core Competencies

Demonstrates expertise in developing and executing growth strategies in B2B environments, particularly within industrial sectors. Proven ability to analyze market trends and customer needs to drive cross-functional initiatives and achieve business goals.

Highest-signal resume keywords

• Growth Strategy Development
• B2B Marketing Experience
• Cross-Functional Leadership
• Market Analysis
• KPI Performance Tracking

ATS Optimization Keywords

Hard Skills

• Market Research
• Data Analysis
• Growth Initiative Execution
• Go-To-Market Strategy
• Commercial Strategy Development

Soft Skills

• Collaboration
• Relationship Building
• Influence Leadership

Certifications & Qualifications

• Bachelor’s Degree
• MBA or Advanced Marketing Degree

Industry Keywords

• Industrial Market Trends
• B2B Environment
• Water Treatment
• Manufacturing
• Food and Beverage
• Semiconductor
• Chemical Sub-Verticals

Tools & Technologies

• Demand Generation Tools
• Campaign Management Software