Marketing Director

YMCA of the USA; Denver (CO); On-site; USD 110,000 - 150,000; Full time

Job summary

The YMCA of Metropolitan Denver is seeking a Marketing Director to lead program revenue marketing across email, organic social, website and SEO, to grow membership, enrollment and community engagement.

Reporting to the VP of Marketing and Communications, this role drives campaign strategy, manages external vendors, analyzes performance data and collaborates with program and development teams to advance YMCA priorities.

Qualifications

• Bachelor's degree in marketing/communications/business or related field and 6+ years of progressive marketing experience.
• Six years in marketing with at least two years leading multi-channel campaigns or programs.

Responsibilities

• Lead program revenue marketing across channels (email, organic social, website, SEO/AEO).
• Plan, execute and evaluate multi-channel campaigns with defined targets and budgets.
• Manage external vendors and agency relationships for marketing initiatives.
• Use performance data to optimize campaigns and inform future strategies.
• Collaborate with cross-functional teams (YMCA program areas, Development, operations).

Skills

Digital marketing

Revenue marketing

Analytics

Project management

Vendor management

Communication

Education

Bachelor's degree

Tools

HubSpot

CMS

GA4

Google Tag Manager

HTML basics

Job description

Position Summary

The Marketing Director will manage program revenue marketing, department project management and core marketing channels, including email, organic social media, the website and SEO/AEO, to grow YMCA membership, program enrollment and community engagement.

Position Summary

The Marketing Director will manage program revenue marketing, department project management and core marketing channels, including email, organic social media, the website and SEO/AEO, to grow YMCA membership, program enrollment and community engagement.

Working within organizational goals, budgets and brand standards set with the VP of Marketing and Communications, this position exercises independent judgment in setting campaign strategies and targets, audience and channel approaches, timing and department priorities. The Director plans, executes and evaluates campaigns, manages web and SEO/AEO vendors, and uses performance data to improve results and inform future marketing decisions.

Working collaboratively with the Marketing and Communications team, executive directors, program leaders and the Development team, this position serves as the department's marketing lead for membership, youth development, sports, aquatics, camp and other YMCA program priorities.

OUR PATH

For 150 years, the YMCA of Metro Denver has been more than a place - it is a movement that lifts spirit, mind and body for all. Our direction is clear: Elevate Lives and Rise Together. Grounded by our mission and strengthened by the global YMCA movement we will elevate our people, purpose, partnerships and promise.

Supervisory Responsibilities

This position does not have direct supervisory responsibilities. The Director manages external web development and SEO/AEO vendors and leads the branch social advocates program.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.
• The employee frequently is required to sit and reach and must be able to move around the work environment.
• The employee must occasionally lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision and the ability to adjust.

Occasional support for indoor and outdoor community events across YMCA facilities on evenings and weekends may be required.

The noise level in the work environment is usually moderate.

DISCLAIMER

The YMCA of Metropolitan Denver reserves the right to modify, add, or remove job duties and responsibilities as business needs evolve.

This job description is intended to describe the general nature and level of work performed and is not intended to be an exhaustive list of all duties, responsibilities, or qualifications required for the position.

Employment with the YMCA of Metropolitan Denver is at-will and may be terminated by either the employee or the organization at any time, with or without cause or notice, in accordance with applicable law.

EQUAL OPPORTUNITY EMPLOYER STATEMENT

The YMCA of Metropolitan Denver is an equal opportunity employer and is committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or any other status protected by applicable federal, state, or local law.

CHILD ABUSE PREVENTION & RISK MANAGEMENT

The YMCA is committed to the safety and well-being of all children and vulnerable individuals. As part of our commitment to child abuse prevention and Praesidium accreditation standards, all employees are required to comply with YMCA abuse prevention policies, including screening, training, supervision, and reporting requirements.

Education & Experience:

Bachelor's degree in marketing, communications, business or a related field, or an equivalent combination of education, training and relevant experience. Minimum of six years of progressive marketing experience, including at least two years leading multi-channel campaigns or marketing programs.

Revenue Marketing:

Demonstrated success planning and executing campaigns tied to membership, enrollment, sales or revenue goals.

Digital Marketing:

Experience with email marketing and automation, organic social media, website management, SEO and emerging AEO practices, audience segmentation and campaign optimization.

Marketing Systems:

Experience with HubSpot or similar marketing automation platforms, content management systems and social media management tools; familiarity with basic HTML.

Analytics:

Working knowledge of GA4, Google Tag Manager and dashboard tools with the ability to interpret performance and recommend improvements.

Project & Vendor Management:

Strong project management skills with experience running intake, calendars and timelines across multiple stakeholders and managing agency or vendor relationships.

Communication & Decision Making:

Excellent writing, presentation and organizational skills; demonstrated ability to analyze information, exercise professional judgment and make recommendations within established organizational goals.

Preferred:

Experience with Daxko and Daxko Engage or similar membership/CRM systems, Google Business Profiles and nonprofit or YMCA marketing.