Senior Product Marketing Manager

Garmin; Olathe (KS); Sur place; USD 110 000 - 160 000; Plein temps

Résumé du poste

Garmin is seeking a Senior Product Marketing Manager for our U.S. headquarters in the Greater Kansas City area. You will optimize Garmin’s marketing strategies, evaluate consumer trends, and drive market share growth by developing strategies and monitoring customer satisfaction.

You will lead cross-functional teams across marketing communications, IT, and product support to bring new products to market, align messaging, and maximize the Garmin ecosystem reach.

Qualifications

• Bachelor’s degree required with 5+ years in product/project management or marketing
• Demonstrated leadership experience
• Ability to manage multiple projects across organizations
• Strong written and verbal communication skills
• Detail oriented and able to multi-task in a fast-paced environment
• Self-directed and motivated to drive results

Responsabilités

• Owns marketing plans and strategies for all product development projects within a segment
• Defines product positioning and messaging for pre-approved products
• Manages cross-functional teams for new products and projects
• Finds new ways to reach customers via advertising, social media, sponsorship, and events
• Maintains knowledge of Garmin ecosystem to target audiences
• Executes marketing tactics across advertising, social media, and PR

Connaissances

Leadership

Strategic thinking

Cross-functional collaboration

Communication skills

Mentoring

Formation

Bachelor’s Degree in Marketing, Communications, Advertising, Engineering or related field

Outils

Microsoft Office

Description du poste

Overview

We are seeking a full-time Senior Product Marketing Manager at Garmin's U.S. headquarters in the Greater Kansas City area. In this role, you will be responsible for optimising Garmin’s marketing strategies and increasing market share and competitiveness by evaluating consumer trends, developing marketing strategies, and monitoring customer satisfaction.

Essential Functions

• Demonstrates proficient knowledge and passion of Garmin products and marketing process.
• Demonstrates full understanding and knowledge of the markets and products served
• Communicates objectives, tactical plans, and strategies with leadership at all levels
• Manages strategical and tactical plans across all marketing areas including advertising, social media, sponsorship, and public relations
• Organizes and maintains regular meetings with marketing leadership to discuss and review new business strategies and opportunities
• Owns marketing plans and strategies for all product development projects within a segment and for those which may affect multiple segments
• Contributes new business ideas and potential products to segment stakeholders
• Applies marketing strategy to new and existing products as well as cross-segment initiatives
• Finds news ways to reach customers via advertising, social media, sponsorship, and events
• Maintains strong knowledge of multiple segment products and how to target via a Garmin ecosystem of devices
• Defines product positioning and messaging for pre-approved products which communicate the value, benefits, and unique selling points of products.
• Manages cross-functional teams within marketing communications, marketing, IT, product support and other leadership teams for new products and projects
• Exemplifies Garmin’s Mission, Vision and Values and uses it in everyday job duties

Basic Qualifications

• Bachelor’s Degree in Marketing, Communications, Advertising, Engineering or other related field AND a minimum of 5 years work experience in product or project management or marketing OR an equivalent combination of education and relevant experience
• Completes complex tasks without assistance
• Demonstrated leadership experience
• Solves problems within the immediate organization quickly and effectively and engages appropriate team members
• Mentors other less experienced Product Managers
• Able to manage multiple difficult projects, by influencing a team, across multiple organizations
• Develops and maintains interpersonal skills and relationships
• Must demonstrate effective and strong verbal and written communication skills
• Must be detail oriented and possess the ability to prioritize, organize and multi-task in a flexible, fast paced, and challenging environment to effectively meet deadlines
• Highly motivated, self-directed worker
• Demonstrated ability to manage successful projects to completion and possesses extensive product knowledge expertise
• Able to drive complex projects utilizing extensive leadership experience
• Proficiency with Microsoft Office applications, particularly Outlook, Word, and Excel
• Excellent time management and follow-up skills with the ability to generate and support pragmatic solutions that meet Garmin’s market launch requirements, while maintaining high quality standards
• Demonstrated ability to easily identify problems and work quickly to resolve them without much oversight

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits