Marketing Specialist

Mogao Hospitality Group; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Mogao Hospitality Group in New York, NY is seeking a Marketing Specialist to plan and execute campaigns for our restaurant brands, catering services, and hospitality offerings across multiple channels. You will conduct market research, analyze customer and competitor insights, and support development of marketing strategies aligned with brand positioning and business goals.

The role collaborates with operations and sales, manages marketing materials, tracks performance, and seeks opportunities

Qualifications

• Strong communication and customer service skills.
• Experience in market research and marketing strategy.
• Sales and relationship-building abilities.
• Proficiency with digital and social media marketing tools.
• Strong organizational skills and ability to manage multiple projects.
• Experience in food & beverage or Asian restaurant marketing preferred, familiarity with New York City market.
• Bachelor's degree in Marketing, Business, Communications, Hospitality Management, or related field.
• Bilingual with English and Chinese is a plus.

Responsibilities

• Plan and execute marketing campaigns across channels.
• Conduct market research and analyze customer and competitor insights.
• Support development of marketing strategies aligned with brand positioning and business goals.
• Coordinate promotions and events; collaborate with operations and sales teams.
• Manage marketing materials and maintain consistent brand messaging.
• Track campaign performance and prepare reports; suggest optimizations to enhance engagement and revenue growth.

Skills

Communication

Customer Service

Market Research

Marketing Strategy

Digital Marketing

Social Media Marketing

Content Creation

Campaign Analytics

Project Management

Relationship Building

Education

Bachelor's degree

Tools

Owners.com

Toast

Job description

Company Description

Mogao Hospitality Group is a New York-based company specializing in Asian dining, restaurant operations, catering, and food & beverage management. The group develops and manages a growing portfolio of restaurant and catering brands across New York and the surrounding region, with a long-term vision for broader market expansion. Its portfolio includes concepts such as Peking Pavilion, Uncle Ted’s Chinese Cuisine and Bar, Atlas Kitchen, and corporate cafeteria operations like Bank of China Cafeteria. Mogao serves multiple segments including American-Chinese cuisine, regional Asian cuisine, fine and casual dining, private events, and institutional catering. Supported by an experienced management team, the group focuses on quality, service, culture, and operational excellence as it continues to expand.

Role Description

This is a full-time, on-site Marketing Specialist role based in New York, NY. The Marketing Specialist will plan and execute marketing campaigns to promote Mogao’s restaurant brands, catering services, and hospitality offerings across multiple channels. Responsibilities include conducting market research, analyzing customer and competitor insights, and supporting the development of marketing strategies aligned with brand positioning and business goals. The role will coordinate promotions and events, collaborate with operations and sales teams, manage marketing materials, and help maintain consistent brand messaging. The Marketing Specialist will also track campaign performance, prepare reports, and suggest optimizations to enhance customer engagement and revenue growth.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to interact effectively with guests, internal teams, and external partners.
• Candidates should possess Market Research and Marketing Strategy skills to analyze trends, identify opportunities, and support data-informed marketing plans.
• Candidates should possess Sales and relationship-building skills to support promotional activities, partnerships, and revenue-focused initiatives.
• Candidates should have proficiency with digital and social media marketing tools, including content creation, campaign execution, and basic analytics.
• Candidates should demonstrate strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced hospitality environment.
• Experience in food & beverage, or Asian restaurant marketing is preferred, along with familiarity with the New York City market.
• Familar with owners.com, Toast. etc.
• A bachelor’s degree in Marketing, Business, Communications, Hospitality Management, or a related field, or equivalent practical experience, is beneficial.
• Bilingual with English and Chinese is a plus