Marketing Specialist

Hubstaff blog; New York (NY); Remote; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a B2B Marketing Specialist to join their dynamic team. This remote role is pivotal in crafting and executing innovative marketing strategies that drive client growth. The ideal candidate will leverage their expertise in B2B marketing to enhance brand awareness and foster strong client relationships. With a focus on lead generation and account-based marketing, you will collaborate with a dedicated team to deliver impactful results. If you are a proactive communicator with a passion for marketing, this opportunity offers the chance to make a significant impact in a supportive and diverse environment.

Qualifications

• 2-4 years of experience in B2B marketing roles with a strong understanding of marketing principles.
• Excellent written and verbal communication skills for creating compelling content.

Responsibilities

• Develop and implement B2B marketing strategies aligned with client goals.
• Conduct market research to identify trends and client needs.

Skills

B2B Marketing Principles

Communication Skills

Project Management

Creative Thinking

Problem-Solving

Client Relationship Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business Administration

Job description

At JMO Communications, we are passionate about helping commercial clients thrive. We specialize in strengthening brands, building trust, and navigating complex industries through strategic communications and public affairs. Our hallmark is a cost-efficient and hardworking approach, where our dedicated team leverages deep expertise in marketing, crisis management, and stakeholder engagement. We empower businesses to communicate effectively, maintain a strong reputation, shape public perception, influence industry conversations, and drive meaningful connections – all while maximizing their investment through clear and impactful messaging that achieves their business goals.

About the Role:

JMO Communications is seeking a driven and results-oriented B2B Marketing Specialist to work remotely and to play a key role in developing and executing marketing strategies that support our commercial clients' growth and objectives. This specialist will be responsible for understanding our clients' unique B2B landscapes, identifying key target audiences, and implementing integrated marketing campaigns that enhance brand awareness, generate leads, and foster strong client relationships. The ideal candidate will possess a strong understanding of B2B marketing principles, excellent communication skills, and a proven ability to translate strategic goals into tangible results.

Responsibilities:

1. Strategy Development & Implementation: Collaborate with the JMO team and clients to develop comprehensive B2B marketing strategies aligned with their business goals and target audiences.
2. Market Research and Analysis: Conduct market research to identify trends, competitor activities, and client needs, providing insights to inform marketing strategies.
3. Lead Generation & Nurturing: Develop and implement B2B lead generation programs and nurturing campaigns to build a robust pipeline for our clients.
4. Collaboration & Communication: Work closely with internal teams (communications, public affairs) and external vendors to ensure seamless campaign execution and consistent messaging.
5. Account-Based Marketing (ABM): Support the development and execution of ABM strategies targeting key client accounts.
6. Brand Management: Ensure all marketing materials and communications are consistent with JMO Communications' brand identity and messaging.
7. Client Relationship Support: Participate in client meetings and presentations, contributing marketing expertise and insights.
8. Stay Updated: Continuously stay informed about the latest marketing trends, tools, and technologies.

Qualifications:

1. Preferred but not required: Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
2. Minimum of 2-4 years of proven experience in B2B marketing roles.
3. Strong understanding of B2B marketing principles, strategies, and tactics.
4. Excellent written and verbal communication skills, with the ability to create compelling content for various B2B audiences.
5. Excellent organizational and project management skills with the ability to manage multiple tasks and deadlines effectively.
6. Creative thinking and problem-solving abilities.
7. Strong communication and interpersonal skills with the ability to collaborate effectively with internal and external stakeholders.
8. A proactive, results-oriented mindset with a strong attention to detail.
9. Familiarity with the communications and public affairs landscape is a plus.

To Apply:

Interested candidates are encouraged to submit their resume and a cover letter outlining their relevant experience and why they are a strong fit for JMO Communications to: [e-mail].

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.