Marketing Specialist

IT Accel, Inc.; New York (NY); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative IT services firm is seeking a detail-oriented analyst to assist in reporting and segmentation for various marketing strategies. This remote role involves creating dashboards, conducting QA testing, and performing exploratory analyses to enhance subscriber retention. You will summarize insights from tests and research to identify new revenue opportunities while pinpointing profit growth areas within the consumer journey. Join a dynamic team dedicated to leveraging data to drive impactful marketing initiatives and contribute to the growth of consumer brands.

Qualifications

• Experience with SQL and willingness to learn on the job.
• Proficiency in Excel and basic understanding of data visualization.

Responsibilities

• Assist the paid team with reporting and segmentation across various tactics.
• Create and maintain reporting dashboards by consolidating data from diverse sources.

Skills

SQL

Python

R

Web analytics

Marketing analytics

A/B testing

Data visualization

Tools

Excel

Snowplow

Shopify

Optimizely

Mode Analytics

Looker

ggplot/matplotlib

Job description

Job Description

Assist the paid team with reporting and segmentation across various tactics, including content marketing and direct response strategies.

Create and maintain reporting dashboards by consolidating data from diverse sources.

Develop and execute QA testing plans.

Perform exploratory and ad-hoc analyses, and build audience segments to enhance and retain the subscriber base for all consumer brands, focusing on paid acquisition and retention initiatives.

Summarize and apply insights from internal tests, external research, and competitive analysis to identify new avenues for increasing subscription revenue.

Pinpoint areas within the consumer journey that offer the greatest potential for profit growth.

Additional Details

Location: 100% Remote Opportunity

Key Responsibilities

• Assist the paid team with reporting and segmentation across various tactics, including content marketing and direct response strategies.
• Create and maintain reporting dashboards by consolidating data from diverse sources.
• Develop and execute QA testing plans.
• Perform exploratory and ad-hoc analyses, and build audience segments to enhance and retain the subscriber base for all consumer brands, focusing on paid acquisition and retention initiatives.
• Summarize and apply insights from internal tests, external research, and competitive analysis to identify new avenues for increasing subscription revenue.
• Pinpoint areas within the consumer journey that offer the greatest potential for profit growth.

Desired Skills & Qualifications

• Languages: SQL (willing to learn on the job if necessary); knowledge of Python or R is advantageous
• Technologies: Experience with querying relational databases; proficiency in Excel; basic understanding of data visualization principles
• Analytics: Web analytics, marketing analytics, A/B testing, familiarity with CDPs and data providers is beneficial, basic grasp of statistical concepts
• Platforms: Experience with Snowplow, knowledge of Shopify, familiarity with Optimizely or similar experimentation platforms, experience with visualization tools like Mode Analytics, Looker, ggplot/matplotlib, or similar

Additional Information

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Other
• Industries: IT Services and IT Consulting