Marketing Specialist

United Bank of Southwest Alabama & Northwest Florida; Milton (FL); On-site; USD 45,000 - 70,000; Full time

Job summary

United Bank is seeking a Marketing Specialist to execute marketing and communications initiatives across content, digital channels, and community outreach. You will ensure brand standards and compliance while delivering materials for print, web, email, and social media.

Ideal candidates have 3+ years in marketing, strong organizational and proofreading skills, and experience coordinating multiple projects with internal teams and vendors. ABachelor’s in Marketing/Communications is preferred.

Qualifications

• 3+ years in marketing, communications, or related field.
• Strong organizational and proofreading skills.
• Ability to manage multiple priorities and deadlines.
• Attention to detail and process adherence.

Responsibilities

• Support marketing initiatives promoting products, services and brand.
• Create and maintain materials across print, digital, email, social media and branches.
• Develop and maintain content for the website and digital channels.
• Review materials for accuracy, brand consistency and compliance.
• Coordinate with branches, vendors and internal teams.
• Track projects, deadlines and performance metrics.
• Assist with community events and outreach activities.
• Support internal communications and newsletters.

Skills

Marketing strategy

Content creation

Project coordination

Proofreading

Communication

Time management

MS Office

Education

Bachelor's degree in Marketing/Communications

High school diploma or equivalent

Tools

MS Office (Outlook, Word, Excel, PowerPoint)

Content Management System (CMS)

Job description

JOB FUNCTION / SUMMARY:

The Marketing Specialist supports the execution of the Bank’s marketing and communications initiatives through content development, marketing materials, digital channel support, community outreach, and departmental projects. This role helps ensure marketing activities are delivered accurately, timely, and in accordance with brand standards and compliance requirements.

Description

JOB FUNCTION / SUMMARY:

The Marketing Specialist supports the execution of the Bank’s marketing and communications initiatives through content development, marketing materials, digital channel support, community outreach, and departmental projects. This role helps ensure marketing activities are delivered accurately, timely, and in accordance with brand standards and compliance requirements.

Primary Duties & Responsibilities

• Support marketing initiatives that promote the Bank’s products, services, and brand.
• Create and maintain marketing materials across print, digital, email, social media, and branch channels.
• Assist with content development and maintenance for the Bank’s website, social media, email communications, and other digital channels.
• Review marketing materials for accuracy, brand consistency, and compliance requirements.
• Support marketing requests from branches and internal departments.
• Coordinate with vendors, printers, agencies, and other marketing partners.
• Assist with community events, sponsorships, financial literacy programs, and outreach activities.
• Support internal communications, employee announcements, newsletters, and related communications.
• Track marketing projects, deadlines, performance metrics, and related reporting.
• Maintain marketing assets, calendars, records, inventories, and other departmental support functions.
• Other duties assigned by Management.

Requirements

MINIMUM REQUIRED EDUCATION, EXPERIENCE & SKILLS:

• 3+ years’ experience in marketing, communications, administrative support, project coordination, or related field
• Strong organizational, communication, proofreading, and project coordination skills
• Ability to manage multiple priorities, meet deadlines, and follow established processes
• Strong attention to detail, proofreading and follow-through skills
• Proficiency with Microsoft Office applications (Outlook, Word, Excel, Power Point)
• High school diploma or equivalent.

Preferred Education, Experience & Skills

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5+ years’ experience in marketing, communications, administrative support, project coordination, or related field
• Banking or financial services experience
• Working knowledge of social media, website content management systems, and marketing platforms
• Experience assisting with marketing materials, communications, or administrative coordination activities
• Ability to manage multiple assignments, maintain organization and follow and improve established processes

Essential Knowledge, Mental & Physical Requirements

• Excellent communication skills.
• Ability to manage time and competing priorities in a fast-paced environment.
• Strong interpersonal skills with the ability to interact with all levels of an organization.
• Collaborative professional skills that lead to a collegial and partnered approach to meeting objectives.
• High motivation with the ability to meet individual and team goals while maintaining consistent performance over the long term.
• Adaptability and flexibility.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to speak or hear, stand, or sit for long periods of time, open filing cabinets, walk, stoop or bend, use hands to handle or feel and reach with hands and arms. The employee must frequently lift and/or move up to ten pounds, occasionally lift and/or move up to 25 pounds and complete tasks requiring manual dexterity.

Work Environment

United Bank is an Affir…