Marketing Specialist

Nell Hill's Corporation; Kansas City (MO); On-site; USD 28,000 - 34,000; Full time

Job summary

Nell Hill's in Kansas City, MO, is seeking a Marketing Specialist to lead our brand presence across social media, content, email, photography, and events. You will be in-store, at events, and at the center of our storytelling and campaigns.

The role requires 3–5 years of marketing experience in retail or brand-forward environments, with strong skills in social media, content creation, email marketing, and analytics.

Qualifications

• 3–5 years of marketing experience in retail, lifestyle, home design, or a brand-forward environment.
• A creative idea generator with a track record of campaigns that drove real results.
• Strong knowledge of social media, content creation, email marketing, and digital analytics.
• Comfortable and confident on a photo or video shoot, whether directing or capturing.
• Available and eager to be physically present at events, shoots, and in-store activations.

Responsibilities

• Develop and execute marketing campaigns to drive brand awareness, customer acquisition, and follower growth.
• Plan and maintain consistent messaging, themes, and branding across all channels.
• Conduct market research to identify target audiences, analyze competitors, and inform strategy.
• Build and distribute press releases to promote events, new arrivals, and brand news.
• Develop advertising materials and campaigns to promote Nell Hill's products and services.
• Build campaign strategy documents with timelines, content plans, and ad strategy for key sale periods.
• Collaborate across departments to ensure marketing efforts align with business and product goals.
• Own daily social media posting, including captions, asset selection, scheduling, and community engagement.
• Actively grow our social media following through strategic content, engagement, and audience development.
• Maintain a monthly content calendar and route content for approval on schedule.
• Build and manage paid social campaigns, tracking performance and adjusting strategy.
• Create graphics and promotional content for sales, events, and new arrivals.
• Plan and prep monthly photo shoots, developing shot lists and managing all assets.
• Lead and participate in on-site photo and video shoots and live social content capture.
• Be physically present to organize, execute, attend, and photograph in-store events and activations.
• Plan and coordinate marketing support for trade shows, seasonal events, showhouses, and special projects.
• Manage event vendors and budgets, ensuring activations stay on-brand and within cost projections.
• Write, edit, and publish blog posts on a regular, consistent schedule and manage email distribution.
• Maintain and publish internal newsletter content.
• Build and manage email and SMS campaigns, including sales, events, new arrivals, and blog sends.
• Manage audience segmentation for targeted follow-up across customer groups.
• Monitor marketing KPIs, including follower growth, engagement rates, and campaign performance.
• Develop and lead consumer surveys to strengthen understanding of customer behavior and preferences.
• Track projects to measure effectiveness and prepare status reports for stakeholders.
• Manage website content, including homepage updates, blog publishing, and product optimization.
• Design flyers, signage, tags, and printed promotional materials; manage print vendor relationships.
• Respond to media inquiries, coordinate with publications, and pitch brand thought leadership opportunities.

Skills

Social media

Content creation

Email marketing

Digital analytics

Photography/Video shoots

Event presence

Job description

Marketing Specialist
Nell Hill's | Kansas City, MO | Full-Time | On-Site | $20–$25/hour

ABOUT NELL HILL'S

Nell Hill's is looking for an experienced Marketing Specialist who is passionate about home design, retail storytelling, and community engagement. We want someone ready to own our brand presence and help the world fall in love with what we do.

We are looking for a creative, proactive Marketing Specialist to lead our marketing presence from strategy through execution: social media, content, email, photography, events, and more. You will be present in the store, at events, and at the center of everything that makes Nell Hill's what it is.

We are looking for someone who brings ideas before they are asked, moves with urgency and ownership, and finds real satisfaction in seeing creative work drive results. If you love beautiful brands, thoughtful storytelling, and the energy of a growing local business, this role was built for you.

WHAT YOU'LL DO

Brand Strategy & Campaigns

• Develop and execute marketing campaigns to drive brand awareness, customer acquisition, and follower growth
• Plan and maintain consistent messaging, themes, and branding across all channels
• Conduct market research to identify target audiences, analyze competitors, and inform strategy
• Build and distribute press releases to promote events, new arrivals, and brand news
• Develop advertising materials and campaigns to promote Nell Hill's products and services
• Build campaign strategy documents with timelines, content plans, and ad strategy for key sale periods
• Collaborate across departments to ensure marketing efforts align with business and product goals

Social Media & Content

• Own daily social media posting, including captions, asset selection, scheduling, and community engagement
• Actively grow our social media following through strategic content, engagement, and audience development
• Maintain a monthly content calendar and route content for approval on schedule
• Build and manage paid social campaigns, tracking performance and adjusting strategy
• Create graphics and promotional content for sales, events, and new arrivals

Photography & Events

• Plan and prep monthly photo shoots, developing shot lists and managing all assets
• Lead and participate in on-site photo and video shoots and live social content capture
• Be physically present to organize, execute, attend, and photograph in-store events and activations
• Plan and coordinate marketing support for trade shows, seasonal events, showhouses, and special projects
• Manage event vendors and budgets, ensuring activations stay on-brand and within cost projections

Blog, Email & Newsletter

• Write, edit, and publish blog posts on a regular, consistent schedule and manage email distribution
• Maintain and publish internal newsletter content
• Build and manage email and SMS campaigns, including sales, events, new arrivals, and blog sends
• Manage audience segmentation for targeted follow-up across customer groups

Analytics & Reporting

• Monitor marketing KPIs, including follower growth, engagement rates, and campaign performance
• Develop and lead consumer surveys to strengthen understanding of customer behavior and preferences
• Track projects to measure effectiveness and prepare status reports for stakeholders

Website, Print & PR

• Manage website content, including homepage updates, blog publishing, and product optimization
• Design flyers, signage, tags, and printed promotional materials; manage print vendor relationships
• Respond to media inquiries, coordinate with publications, and pitch brand thought leadership opportunities

WHAT WE'RE LOOKING FOR

• 3–5 years of marketing experience in retail, lifestyle, home design, or a brand-forward environment
• A creative idea generator with a track record of campaigns that drove real results
• Strong knowledge of social media, content creation, email marketing, and digital analytics
• Comfortable and confident on a photo or video shoot, whether directing or capturing
• Available and eager to be physically present at events, shoots, and in-store activations
• Highly organized, self-directed, and able to manage multiple projects without close supervision
• Clear communicator who collaborates well across departments and with leadership
• Passionate about home design, retail storytelling, and community engagement

STORE HOURS

Monday – Saturday: 10:00 AM – 6:00 PM
Sunday: 12:00 PM – 5:00 PM

PHYSICAL REQUIREMENTS

• Comfortable standing and walking for extended periods, including during events
• Able to lift and carry equipment and materials for events and photo shoots, up to 50 lbs regularly
• Adaptable to a lively retail environment with frequent in-person interaction

We are good people who love what we do. We are passionate about our brand, committed to our clients, and dedicated to one another. At Nell Hill's, you'll find a culture where your drive is recognized, your creativity is celebrated, and your work truly matters. Every day, we show up to enrich lives - and we want you to be part of that.

Nell Hill's · Kansas City Store · Locally Owned · Equal Opportunity Employer