SEO & Digital Marketing Specialist

Gear Inc; United States; On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary package

Medical and health insurance

Holiday and overtime pay

International and collaborative work environment

Job summary

A digital marketing company in the United States is seeking a Digital Marketing Specialist. The role involves enhancing online presence through SEO and digital advertising, managing websites, and collaborating with external partners. Ideal candidates should possess a degree in marketing or related fields and have at least 2 years of relevant experience. They should be skilled in WordPress and CRM tools. The company offers a competitive salary package, medical insurance, and a collaborative work environment.

Qualifications

• At least 2 years of experience in digital marketing with a focus on SEO and content management.
• Skilled in using WordPress and CRM platforms.
• Strong communication and coordination skills with agency partners.
• Experience creating/optimizing landing pages with Elementor, Wix, Unbounce.
• Familiar with Google Analytics, Google Ads, SEMrush, Ahrefs, and Meta Ads Manager.
• Basic design experience using Canva, Adobe Photoshop, or Figma.
• Strong communication and teamwork, especially with agency partners.

Responsibilities

• Develop and refine SEO strategies for improved search rankings.
• Manage and optimize landing pages using various platforms.
• Analyze marketing data to guide strategic decisions.
• Collaborate with external marketing agencies on campaigns.
• Support production of digital materials, including visuals, email content, and social assets.
• Manage CRM-driven customer engagement using HubSpot, Zoho, or Salesforce.
• Monitor campaign and site performance with Google Analytics, SEMrush, Ahrefs.
• Ensure marketing aligns with brand identity, tone, and long-term goals.

Skills

SEO

Digital Advertising

Content Optimization

WordPress

CRM Tools

Google Analytics

Communication

Marketing Strategy

CRM knowledge

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Zoho

Elementor

Wix

SEMrush

Ahrefs

Google Ads

Google Analytics

Google Ads

SEMrush

Ahrefs

Meta Ads Manager

Canva

Adobe Photoshop

Figma

Job description

About the job SEO & Digital Marketing Specialist

We are looking for a Digital Marketing Specialist who will play a key role in enhancing our online presence and driving marketing performance across multiple channels. The ideal candidate will have a strong understanding of SEO, digital advertising, and content optimization, with hands‑on experience managing websites, landing pages, and CRM tools. This position involves close collaboration with our external marketing partners to execute campaigns, track performance, and ensure alignment with brand objectives and business goals.

Key Responsibilities

Develop, implement, and refine SEO strategies to improve search rankings and organic traffic growth.

Create, manage, and optimize landing pages using platforms such as WordPress, Elementor, Unbounce, or Wix.

Collect and analyze key marketing data including web traffic, lead generation, and conversion metrics to guide strategic decisions.

Work closely with external marketing agencies on branding, advertising, and promotional campaigns.

Support the production of digital marketing materials, including visuals, email marketing content, and social media assets.

Manage and automate customer engagement activities using CRM systems like HubSpot, Zoho, or Salesforce.

Monitor and evaluate campaign and website performance using tools such as Google Analytics, SEMrush, or Ahrefs.

Ensure all marketing efforts are consistent with the companys brand identity, tone, and long‑term objectives.

Qualifications & Experience

Bachelor's degree in Marketing, Communications, Business, or a related discipline.

At least 2 years of experience in digital marketing, focusing on SEO, content management, and campaign execution preferably with exposure to Australian clients or companies.

Skilled in using WordPress and CRM platforms such as HubSpot, Zoho, or Salesforce.

Proficient in creating and optimizing landing pages through Elementor, Wix, or Unbounce.

Familiar with marketing tools like Google Analytics, Google Ads, SEMrush, Ahrefs, and Meta Ads Manager.

Basic design experience using Canva, Adobe Photoshop, or Figma.

Strong communication, coordination, and teamwork abilities especially when working with agency partners.

Highly organized, detail-oriented, and able to manage multiple tasks in a fast‑paced environment.

Previous experience in a marketing or creative agency is an advantage.

Work Setup & Schedule

What We Offer

Competitive salary package

Medical and health insurance coverage

Holiday and overtime pay

A diverse, international, and collaborative work environment