Marketing Specialist

Tadano Pan America; Houston (TX); On-site; USD 65,000 - 80,000; Full time

Job summary

Tadano Pan America is seeking a Marketing Specialist to support the Marketing team in executing programs that strengthen the Tadano brand across North and South America. The role focuses on coordinating activities, ensuring alignment with regional and global objectives, and promoting Tadano products regionally.

Responsibilities include planning campaigns, creating content, managing social media, emails, and events, and reporting campaign performance.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-5 years of hands-on marketing experience across multiple disciplines (digital, content, events, product marketing).
• Strong knowledge of digital marketing and social media standards and best practices.
• Strong verbal and written communication skills with the ability to translate complex topics into clear messaging.
• Proven experience executing marketing campaigns across channels (digital, email, website) and marketing collateral.
• Experience using marketing tools such as CRM systems, email platforms, or analytics tools is preferred.

Responsibilities

• Support the execution of the annual marketing plan and budget, aligning with regional priorities and global marketing initiatives.
• Plan, coordinate, and execute day-to-day marketing activities across multiple channels (media/PR, print & digital materials, digital campaigns).
• Lead digital marketing initiatives including content creation, social media, email campaigns, and website updates.
• Plan and execute meetings, customer events, conferences, and trade shows.
• Manage multiple marketing projects simultaneously, ensuring timelines, quality and brand consistency.
• Track and report on marketing campaign performance, providing insights and recommendations.
• Collaborate with the global marketing team to support regional campaigns and communications.
• Partner with sales teams to support lead generation, customer engagement, and market growth initiatives.
• Support marketing operations including budget tracking, invoicing, vendor coordination, and record-keeping.

Skills

Digital marketing

Social media

Content creation

Email campaigns

CRM software

Project management

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Email platforms

Analytics tools

Microsoft Office

Job description

Job Type: Full-Time

Location: Houston, TX Office

FLSA Status: Exempt

Reports To: Associate Marketing Manager - Digital

Job Summary

The Marketing Specialist will support our Marketing team in the execution of marketing programs and initiatives that enhance market share, support product launches, and strengthen Tadano's brand presence across North and South America. This role will focus on coordinating and implementing marketing activities, ensuring alignment with regional and global objectives. The position will work closely with the marketing team to support the consistent and effective promotion of Tadano products. All responsibilities are carried out in accordance with corporate policies, guidelines, and the Tadano Values.

Key Responsibilities

• Support the execution of the annual marketing plan and budget, ensuring alignment with regional priorities, global marketing initiatives, and overall Tadano business objectives


• Plan, coordinate, and execute day-to-day marketing activities across multiple channels, including:
  
  
  
  • Media and PR activities
  
  
  • Development of marketing materials (print and digital) aligned with campaign objectives and target audiences
  
  
  • Digital marketing initiatives, including content creation, social media management, email campaigns, and website updates
  
  
  • Planning and execution of meetings, customer events, conferences, and trade shows
  
  
  
  


• Manage multiple marketing projects simultaneously, ensuring timelines, quality standards, and brand consistency are maintained


• Track and report on marketing campaign performance, providing insights and recommendations to improve effectiveness


• Collaborate with the global marketing team to support and implement global campaigns and communications at the regional level


• Partner closely with sales teams to support lead generation, customer engagement, and market growth initiatives


• Support marketing operations, including budget tracking, invoice processing, vendor coordination, and maintaining accurate records to ensure efficient execution of marketing programs

NOTE: This job description represents the essential functions of the position but is not all-inclusive. Additional duties reasonably related to the position may be assigned.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field


• 3-5 years of hands-on marketing experience, with exposure to multiple marketing disciplines (digital, content, events, and/or product marketing)


• Strong knowledge of digital marketing and social media standards and best practices, as well as recent trends.


• Strong verbal and written communication skills, with the ability to translate complex topics into clear, compelling messaging


• Proven experience executing marketing campaigns across channels, including digital marketing (social media, email, website) and marketing collateral development


• Experience using marketing tools such as CRM systems, email platforms, or analytics tools is preferred


• Ability to manage multiple projects under tight deadlines and organize/complete multiple projects efficiently with strong attention to detail. Proficient with Microsoft Office Suite or related software. Requires willingness to work a flexible schedule and travel


• Self-motivated, proactive, and results-oriented with a strong sense of ownership and accountability.


• Requires willingness to work a flexible schedule and travel.

Core Competencies

• Integrated Marketing Execution - Ability to plan and execute multi-channel marketing activities (digital, content, events, PR) in alignment with business objectives.


• Project & Time Management - Effectively manages multiple projects simultaneously, ensuring deadlines, quality standards, and brand consistency are met.


• Communication & Messaging - Translates complex or technical information into clear, compelling messaging across various platforms and audiences.


• Cross-Functional Collaboration - Partners effectively with sales teams, global marketing, and internal stakeholders to drive alignment and results.


• Ownership & Accountability - Takes full responsibility for assigned projects and initiatives, proactively identifying issues and driving solutions through completion.

Pay Range

Estimated Salary Range: $65,000 - $80,000 annually (DOE)

Americans with Disabilities Act (ADA) Requirements

This position requires prolonged periods of computer use and sitting at a desk. Occasional standing, walking, and lifting of materials up to 15 pounds may be necessary. Must be able to communicate effectively, manage multiple priorities, analyze data, and collaborate across teams. Domestic and international travel up to 20% is required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Affirmative Action/Equal Employment Opportunity (AAP/EEO) Statement

Tadano provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.