Marketing Specialist

spectrumhealth; Grand Rapids (MI); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

On-demand pay

Discounts directory

Retirement options with company match

Job summary

Corewell Health is seeking a Marketing Specialist, Member Communications to lead the development and optimization of member-facing communications across channels.

In this role, you will partner with business stakeholders, translate complex information into clear messaging, and manage multi-channel campaigns from planning to analysis, ensuring compliance and impact on member experience.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Communications, or related field.
• 2 years of relevant experience in marketing or related role.

Responsibilities

• Lead the planning, development, and execution of member-facing communication strategies and campaigns.
• Partner with lines of business, cross-functional stakeholders, and external vendors to develop communications.
• Provide consultation to internal stakeholders to align with goals, needs, and regulatory requirements.
• Manage multiple communication projects, ensuring on-time, within-scope, compliant deliverables.
• Coordinate communications across channels: email, direct mail, web, SMS, onboarding materials, digital experiences.
• Collaborate with Digital, Web, Product, Operations, Customer Care, Compliance, Legal, and Marketing teams.
• Translate complex information into clear, actionable messaging for audiences.
• Support member experience initiatives to improve engagement, understanding, satisfaction, and retention.
• Monitor and report on campaign performance to identify optimization opportunities.
• Maintain communication plans, content calendars, and project timelines.

Skills

Marketing

Communications

Project management

Education

Bachelor's degree or equivalent in business/marketing/communications

Job description

Job Summary

The Marketing Specialist, Member Communications is responsible for leading the development, execution and optimization of member-facing communication strategies that support organizational goals and enhance the member experience. This role serves as a key partner to business stakeholders, translating complex information into clear, engaging, and compliant communications across multiple channels. The ideal candidate combines strategic thinking, strong project management skills, and a passion for creating meaningful member experiences through effective communication.

Essential Functions

• Lead the planning, development, and execution of member-facing communication strategies and campaigns that support business objectives and enhance the member experience.
• Partner with lines of business, specialty groups, cross-functional stakeholders, and external vendors to develop and implement communication strategies that support business priorities and enhance the member experience.
• Serve as a trusted partner to internal stakeholders, providing communication consultation and recommendations that align with organizational goals, member needs, and regulatory requirements.
• Manage multiple communication projects simultaneously, ensuring high-quality deliverables are completed on time, within scope, and in accordance with brand, legal, and compliance standards.
• Coordinate and execute communications across multiple channels, including email, direct mail, web, SMS, onboarding materials, and digital member experiences.
• Collaborate with cross-functional teams, including Digital, Web, Product, Operations, Customer Care, Compliance, Legal, and Marketing, to develop and implement effective communication solutions.
• Translate complex business, product, and operational information into clear, concise, and actionable messaging tailored to specific audiences.
• Support and enhance member experience initiatives through targeted communications that improve engagement, understanding, satisfaction, and retention throughout the member journey.
• Monitor, analyze, and report on communication and campaign performance, leveraging data and insights to identify opportunities for optimization and continuous improvement.
• Maintain communication plans, content calendars, project timelines, and status updates to support successful execution of business priorities.
• Anticipate risks, identify potential challenges, and proactively recommend solutions to ensure project success and stakeholder satisfaction.
• Perform other duties as assigned.

Qualifications

Required

• Bachelor's Degree or equivalent In Business Administration, Marketing, Communications, or related field
• 2 years of relevant experience in marketing or related role

Preferred

• 2 years of relevant experience project management experience

About Corewell Health

As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.

How Corewell Health cares for you

• Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here .
• On-demand pay program powered by Payactiv
• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
• Optional identity theft protection, home and auto insurance
• Traditional and Roth retirement options with service contribution and match savings
• Eligibility for benefits is determined by employment type and status

Primary Location

SITE - Priority Health - 1241 E BeltlineAve NE - Grand Rapids

Department Name
Member Communications - PH Managed Benefits

Employment Type
Full time

Shift
Day (United States of America)

Weekly Scheduled Hours
40

Hours of Work
8 a.m. to 5 p.m.

Days Worked
Monday to Friday

Weekend Frequency
N/A

Corewell Health grants equal employment opportunity

Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.