Marketing Specialist

Spectrum Health; Grand Rapids (MI); On-site; USD 55,000 - 75,000; Full time

Job summary

Spectrum Health seeks a Marketing Specialist, Member Communications to lead development, execution, and optimization of member-facing strategies across channels. You will translate complex information into clear, engaging messaging for diverse audiences and partner with stakeholders to advance organizational goals in a compliant framework.

The role requires strong project management, strategic thinking, and a passion for improving member experiences through effective communication.

Qualifications

• Bachelor's degree or equivalent in Business Administration, Marketing, Communications, or related field.
• 2 years of relevant marketing experience.
• Preferred 2 years project management experience.

Responsibilities

• Lead planning, development, and execution of member-facing communication strategies and campaigns.
• Partner with lines of business and cross-functional teams to align communications with priorities.
• Serve as trusted communications advisor ensuring regulatory compliance and clarity.
• Manage multiple projects with on-time delivery within scope and brand guidelines.
• Coordinate communications across email, direct mail, web, SMS, and onboarding materials.
• Collaborate with Digital, Web, Product, Operations, Customer Care, Compliance, Legal, and Marketing.

Skills

Marketing

Communications

Project management

Stakeholder management

Education

Bachelor's degree in Business Administration, Marketing, Communications, or related field

Job description

Job Summary

Job Summary The Marketing Specialist, Member Communications is responsible for leading the development, execution and optimization of member-facing communication strategies that support organizational goals and enhance the member experience. This role serves as a key partner to business stakeholders, translating complex information into clear, engaging, and compliant communications across multiple channels. The ideal candidate combines strategic thinking, strong project management skills, and a passion for creating meaningful member experiences through effective communication.

Essential Functions

Lead the planning, development, and execution of member-facing communication strategies and campaigns that support business objectives and enhance the member experience.

Partner with lines of business, specialty groups, cross‑functional stakeholders, and external vendors to develop and implement communication strategies that support business priorities and enhance the member experience.

Serve as a trusted partner to internal stakeholders, providing communication consultation and recommendations that align with organizational goals, member needs, and regulatory requirements.

Manage multiple communication projects simultaneously, ensuring high-quality deliverables are completed on time, within scope, and in accordance with brand, legal, and compliance standards.

Coordinate and execute communications across multiple channels, including email, direct mail, web, SMS, onboarding materials, and digital member experiences.

Collaborate with cross‑functional teams, including Digital, Web, Product, Operations, Customer Care, Compliance, Legal, and Marketing, to develop and implement effective communication solutions.

Translate complex business, product, and operational information into clear, concise, and actionable messaging tailored to specific audiences.

Support and enhance member experience initiatives through targeted communications that improve engagement, understanding, satisfaction, and retention throughout the member journey.

Monitor, analyze, and report on communication and campaign performance, leveraging data and insights to identify opportunities for optimization and continuous improvement.

Maintain communication plans, content calendars, project timelines, and status updates to support successful execution of business priorities.

Anticipate risks, identify potential challenges, and proactively recommend solutions to ensure project success and stakeholder satisfaction.

Perform other duties as assigned.

Qualifications

Required Bachelor's Degree or equivalent In Business Administration, Marketing, Communications, or related field 2 years of relevant experience in marketing or related role

Preferred 2 years of relevant experience project management experience

About Corewell Health

As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top‑notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.

How Corewell Health cares for you

Comprehensive benefits package to meet your financial, health, and work/life balance goals.

On-demand pay program powered by Payactiv Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!

• Optional identity theft protection, home and auto insurance
• Traditional and Roth retirement options with service contribution and match savings

Eligibility for benefits is determined by employment type and status

Primary Location SITE - Priority Health - 1241 E BeltlineAve NE - Grand Rapids

Employment Type Full time Shift Day (United States of America) Weekly Scheduled Hours 40 Hours of Work 8 a.m. to 5 p.m. Days Worked Monday to Friday Weekend Frequency N/A

This career site is for Non-Corewell Health team members only.

Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug‑free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on‑site or hybrid workplace category.

We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization.

As a health system, we advocate for equity as we care for our patients, our communities, and each other.

From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do.

We invite those that share in our commitment to join our team.

People are at the heart of everything we do, and the inspiration for our legacy of outstanding outcomes, innovation, strong community partnerships, philanthropy and transparency.

Corewell Health is a not‑for‑profit health system that provides health care and coverage with an exceptional team of 60,000+ dedicated people—including more than 11,500 physicians and advanced practice providers and more than 15,000 nurses providing care and services in 22 hospitals, 300+ outpatient locations and several post‑acute facilities—and Priority Health, a provider-sponsored health plan serving more than 1.2 million members.

Through experience and collaboration, we are reimagining a better, more equitable model of health and wellness.