Manager Social Media

Corewell Health; Grand Rapids (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

On-demand pay

Discounts directory

Benefits package

Job summary

Corewell Health is seeking a strategic and creative Social Media Manager to shape how our organization appears across today’s evolving social media landscape. You will lead a team executing organic content strategy and partner with stakeholders to tell compelling stories that support business priorities.

In this role you will manage cross-functional teams, leverage audience insights, and drive performance analytics to improve reach and trust, while coordinating internal communications efforts

Qualifications

• Required Bachelor's Degree in Marketing, Journalism, Communications, Public Relations, Management Information Systems, or related field, or equivalent combination of education and experience.
• 7 years of relevant experience of progressive experience in communications Required
• 5 years of relevant experience including managerial experience with demonstrated ability to lead teams and manage budgets Required

Responsibilities

• Supports the appropriate SC&M director in developing, implementing and managing the marketing and/or communications function for the organization.
• Manages and provides leadership to marketing and communications team to help accomplish goals and tasks. Facilitates the training and continuing education of employees.
• Manages and coordinates system and service line messaging for external and internal audiences across a variety of platforms based on the objectives of specific communications and marketing plans.
• Participates in coordination and management of plans for 360-degree audience outreach based on objectives set forth in specific marketing and communications plans.
• Anticipates client needs, identifies opportunities and solutions, customizes as appropriate matching resources to needs, as well as researches and resolves problems.
• Measure the success of marketing and communication activities with data. Utilize the analytics and consumer insights to inform new activities. Hold team accountable to key performance indicators.

Skills

Leadership

Team management

Strategic thinking

Education

Bachelor's Degree in Marketing, Journalism, Communications, Public Relations, MIS, or related field

Job description

Job Summary - Manager Social Media

Corewell Health is seeking a strategic and creative Social Media Manager to help shape how our organization shows up across today’s fast-changing social media landscape. This role is ideal for a modern social media leader who understands how to create human, useful and platform-native content that earns attention, builds trust and supports business priorities. The Social Media Manager will lead a team responsible for organic content strategy and execution across priority platforms, partnering with key stakeholders to tell compelling stories. The manager and team will use audience insights, channel expectations, algorithmic signals and performance data to improve reach, engagement, trust and action among followers and relevant non-follower audiences.Supports the appropriate director in developing, implementing and managing the corporate communications function for the organization. Responsible for external and internal communications and possibly marketing initiatives intended to engage consumers and employees based on strategic marketing communications objectives for internal clients. Demonstrates expertise and skill in developing strategic, integrated marketing and communication solutions and implementing a variety of marketing and communications tactics for internal and external audiences. Coordinates messaging across a variety of platforms. Develops strong relationships with internal stakeholders. Responsible for project management, vendor management, communications and marketing planning, and team development.. Manages and provides leadership to teams within System Communications & Marketing to develop plans that help accomplish goals and tasks.

Essential Functions - Manager Social Media

• Supports the appropriate SC&M director in developing, implementing and managing the marketing and/or communications function for the organization.
• Manages and provides leadership to marketing and communications team to help accomplish goals and tasks. Facilitates the training and continuing education of employees. Provides direction and support to subordinate employees to ensure effectiveness and efficiency. Selects, trains, develops, and evaluates subordinates and initiates personnel actions in accordance with departmental policies and organization philosophy.
• Manages and coordinates system and service line messaging for external and internal audiences across a variety of platforms based on the objectives of specific communications and marketing plans. Platforms may include Corewell Health website, InSite, social media, corporate publications, advertising and marketing campaigns, public relations and event communications.
• Participates in coordination and management of plans for 360-degree audience outreach based on objectives set forth in specific marketing and communications plans. Must be a team player with excellent collaboration and problem-solving skills.
• Anticipates client needs, identifies opportunities and solutions, customizes as appropriate matching resources to needs, as well as researches and resolves problems. Manages time lines and budgets as appropriate for department, product, and/or service line, ensuring operations are managed within established guidelines. Supports system and hospital branding and image initiatives. (Expert level)
• Measure the success of marketing and communication activities with data. Utilize the analytics and consumer insights to inform new activities. Hold team accountable to key performance indicators. Implements strategy and execution on human centric design and analytics.

Qualifications - Manager Social Media

• Required Bachelor's Degree in Marketing, Journalism, Communications, Public Relations, Management Information Systems, or related field, or equivalent combination of education and experience.
• 7 years of relevant experience of progressive experience in communications Required
• 5 years of relevant experience including managerial experience with demonstrated ability to lead teams and manage budgets Required

Physical Demands - Manager Social Media

• Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs
• Waist to Waist > 5 lbs: Seldom up to 10 lbs
• Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs
• Waist to Overhead > 5 lbs: Seldom up to 10 lbs
• Bilateral Carry > 5 lbs: Seldom up to 10 lbs
• Unilateral Carry > 5 lbs: Seldom up to 10 lbs
• Pushing Force > 5 lbs: Seldom up to 10 lbs
• Pulling Force > 5 lbs: Seldom up to 10 lbs
• Sitting: Frequently
• Standing: Occasionally
• Walking: Occasionally
• Forward Bend - Standing: Seldom
• Forward Bend - Sitting: Occasionally
• Trunk Rotation - Standing: Seldom
• Trunk Rotation - Sitting: Occasionally
• Reach - Above Shoulder: Seldom
• Reach - at Shoulder or Below: Seldom
• Handling: Occasionally
• Forceful Grip > 5 lbs: Seldom
• Forceful Pinch > 2 lbs: Seldom
• Finger/Hand Dexterity: Frequently

How Corewell Health cares for you

• Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.
• On-demand pay program powered by Payactiv
• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
• Optional identity theft protection, home and auto insurance
• Traditional and Roth retirement options with service contribution and match savings
• Eligibility for benefits is determined by employment type and status

Primary Location

SITE - Corewell Health Place - 100 Corewell Drive NW - Grand Rapids

Department Name

Communications - Corporate

Employment Type

Full time

Shift

Day (United States of America)

Weekly Scheduled Hours

40

Hours of Work

8 a.m. to 5 p.m.

Days Worked

Monday to Friday

Weekend Frequency

Variable weekends

Drug-Free Workplace and Vaccination Requirements

Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

Equal Employment Opportunity

Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

Diversity, Equity, Inclusion, and Culture

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.

Disability Accommodation Assistance

You may request assistance in completing the application process by calling 616.486.7447.