Marketing Specialist

Terpenebeltfarms; Carol Stream (IL); On-site; USD 70,000 - 110,000; Full time

Job summary

Terpenebeltfarms is seeking a Marketing Specialist to lead strategy and execution for a dispensary business in Illinois. You will drive brand awareness, customer engagement, and revenue growth through digital marketing, social media, content creation, loyalty programs, and in-store promotions, while ensuring compliance with cannabis regulations.

This role collaborates with senior leadership and other departments to align initiatives with company goals and enhance the customer experience.

Qualifications

• Bachelor's degree in marketing or related field.
• Experience leading B2C cannabis marketing is a plus.
• Strong written and verbal communication.

Responsibilities

• Develop and implement the overall marketing strategy to drive brand growth and revenue.
• Oversee brand identity, messaging, and creative direction across channels.
• Lead digital marketing including SEO, SEM, email, content, and ads.
• Manage social media across platforms with compliant cannabis advertising.
• Create and optimize customer loyalty programs and retention tactics.
• Generate engaging content: blogs, videos, newsletters, product descriptions.
• Plan in-store promotions and product launches with regulatory compliance.
• Ensure marketing materials comply with local, state, and federal regulations.
• Conduct market research and analyze campaign performance to improve results.
• Manage marketing budget and report ROI across initiatives.
• Lead and develop the marketing team; foster collaboration.
• Collaborate with Sales, Operations, and Product for integrated campaigns.
• Build relationships with influencers and brand partners.
• Track KPIs and report to leadership with recommendations.

Skills

Strategic thinking

Brand management

Digital marketing

SEO/SEM

Social media strategy

Data analysis

Team leadership

Communication

Regulatory knowledge

Education

Bachelor's in Marketing

Tools

Google Analytics

Email marketing

CRM software

Content management

Job description

Job Overview

Marketing Specialist is responsible for leading the marketing strategy and execution for the dispensary business, driving brand awareness, customer engagement, and revenue growth. This role will oversee all aspects of marketing, including digital marketing, social media, content creation, customer loyalty programs, and in-store promotions, while ensuring compliance with state and federal regulations. The Head of Marketing will collaborate with senior leadership and other departments to develop and execute marketing initiatives that align with the company’s goals and enhance the customer experience.

Key Responsibilities

Strategic Marketing Leadership

Develop and implement the overall marketing strategy to drive brand growth, customer engagement, and revenue. Collaborate with senior leadership to align marketing objectives with business goals and market trends.

Brand Management

Oversee the development and execution of the dispensary’s brand identity, ensuring consistency across all channels and touchpoints. Manage brand positioning, messaging, and creative direction.

Digital Marketing

Lead digital marketing efforts, including SEO, SEM, email marketing, content creation, and digital advertising. Optimize online presence to increase traffic, sales, and customer retention.

Social Media Management

Oversee the company’s social media presence across various platforms (Facebook, Instagram, Twitter, etc.), developing content and campaigns that engage with the community while adhering to state-specific regulations regarding cannabis advertising.

Customer Loyalty Programs

Develop and manage customer loyalty and retention programs to increase repeat business. Analyze customer data to create personalized marketing strategies that drive customer satisfaction and lifetime value.

Content Creation and Messaging

Ensure the creation of engaging and informative content that resonates with target audiences. This includes blog posts, video content, email newsletters, product descriptions, and promotional materials.

Promotions and Events

Plan and execute in-store promotions, events, and product launches to drive foot traffic, increase sales, and enhance brand awareness. Ensure compliance with regulations regarding cannabis-related promotions and events.

Compliance and Legal Adherence

Ensure all marketing materials, campaigns, and communications comply with local, state, and federal regulations regarding cannabis advertising and promotions. Stay informed on the latest regulatory changes that may affect marketing activities.

Market Research and Analysis

Conduct market research to understand customer needs, industry trends, and competitor activities. Analyze customer feedback, sales data, and campaign performance to make data-driven decisions and refine marketing strategies.

Budget Management

Develop and manage the marketing budget, ensuring cost-effective allocation of resources across various channels. Track and report on the performance of marketing initiatives and adjust strategies to meet objectives.

Team Leadership and Development

Lead, mentor, and develop the marketing team, ensuring a high level of creativity, collaboration, and efficiency. Foster a positive and innovative work environment.

Cross-Department Collaboration

Work closely with the Sales, Operations, and Product teams to ensure marketing initiatives are aligned with the overall business strategy. Collaborate on product launches, inventory management, and customer experience efforts.

Influencer and Partnership Management

Build relationships with influencers, industry leaders, and brand partners to expand the company’s reach and promote collaboration. Negotiate and manage partnerships to enhance brand visibility and credibility.

Performance Reporting

Track, analyze, and report on key performance indicators (KPIs) for marketing campaigns. Provide regular updates to senior leadership on the effectiveness of marketing efforts and suggest improvements or adjustments.

Other Duties

Perform other related duties and responsibilities as required or assigned.