Marketing Manager

Jobtailor; Columbus (OH); On-site; USD 90,000 - 140,000; Full time

Job summary

Jobtailor in Columbus, OH is seeking a senior marketing leader to drive state-level campaigns across 20+ dispensaries. You will translate strategic direction into actionable plans and manage multi-channel initiatives across pricing, promotions, CRM, digital, retail, events, brand, and content.

You will collaborate with merchandising, leadership, and external partners, overseeing lifecycle marketing to acquire, retain, and increase frequency of customers while driving store traffic and revenue.

Qualifications

• Bachelor's degree required.
• 6–10+ years of experience in marketing, retail marketing, or related fields.
• 3+ years of experience managing teams.
• Experience executing multi-channel, integrated marketing campaigns.
• Strong project management and organizational skills.
• Cannabis experience is a strong plus.
• Exceptional written and verbal communication skills.
• Must be able to lift at least 25 lbs and perform related physical tasks.
• Must be available to work 45+ hours weekly, including occasional evenings and weekends.
• Proficiency in Smartsheet, PowerPoint, and marketing analytics tools.
• Ability to thrive in fast-paced, evolving environment.

Responsibilities

• Lead execution of Ohio's marketing strategy across 20+ dispensaries.
• Translate strategic direction into actionable marketing plans and campaigns.
• Plan, execute, and optimize state-level integrated marketing initiatives.
• Coordinate creative teams, agencies, vendors, and external partners.
• Execute local events, grassroots activations, paid media, earned media, and partnerships.
• Track traffic, conversion, campaign effectiveness, customer engagement, and retention metrics.
• Own timelines, prioritization, and day-to-day execution decisions.

Skills

Integrated Campaigns

Project Management

Team Leadership

Marketing Analytics

Cannabis Experience

Customer Acquisition

Campaign Optimization

Lifecycle Marketing

Data Analysis

Education

Bachelor's Degree

Tools

Smartsheet

PowerPoint

Marketing Analytics Tools

Job description

• Lead execution of Ohio's marketing strategy across customer touchpoints supporting 20+ dispensaries
• Translate strategic direction into actionable marketing plans and campaigns
• Plan, execute, and optimize state-level integrated marketing initiatives
• Execute campaigns across pricing and promotions, paid and earned media, CRM, digital, retail, events, brand, and content
• Manage promotional and product launch calendars in partnership with merchandising and leadership
• Execute lifecycle marketing initiatives supporting customer acquisition, retention, and frequency
• Develop localized marketing initiatives to drive store traffic, conversion, and revenue
• Plan and execute traffic-driving campaigns, product launches, and activations
• Coordinate creative teams, agencies, vendors, and external partners
• Execute local events, grassroots activations, paid media, earned media, and partnerships
• Track traffic, conversion, campaign effectiveness, customer engagement, and retention metrics
• Optimize campaigns using performance data and provide regular reporting and insights to the Executive Director
• Provide team direction, prioritization, and performance feedback
• Collaborate with Retail Operations, Merchandising, Digital Marketing, Creative & Production, and Compliance
• Ensure marketing activities comply with state regulations and company policies
• Own timelines, prioritization, delivery, and day-to-day execution decisions

Requirements

• Bachelor's degree required
• 6–10+ years of experience in marketing, retail marketing, or related fields
• 3+ years of experience managing teams
• Experience executing multi-channel, integrated marketing campaigns
• Strong project management and organizational skills
• Ability to thrive in a fast-paced, evolving environment
• Proficiency in Smartsheet, PowerPoint, and marketing analytics tools
• Cannabis experience is a strong plus
• Exceptional written and verbal communication skills
• Ability to manage multiple priorities and work under tight deadlines
• Strong analytical mindset and ability to act on data
• Demonstrated executional leadership and business acumen
• Must be able to lift, push, pull, move, and/or carry at least 25 lbs. to a minimum height of 5 feet and distance of 50 feet
• Must be available to work 45+ hours weekly, with occasional evenings, weekends, and holidays
• Must be able to move intermittently throughout the workday and perform extended workstation, ladder, stairway, kneeling, crouching, reaching, and hand-use activities
• Must have adequate visual acuity and verbal communication ability

Core Competencies

Demonstrates expertise in executing multi-channel integrated marketing campaigns, with a strong focus on customer acquisition, retention, and performance optimization. Proven ability to lead teams, manage projects, and ensure compliance with state regulations while driving revenue growth.

Highest-signal resume keywords

• Integrated Marketing Campaigns
• Project Management
• Team Leadership
• Marketing Analytics
• Cannabis Industry Experience

ATS Optimization Keywords

Hard Skills

• Marketing Strategy
• Customer Acquisition
• Campaign Optimization
• Lifecycle Marketing
• Data Analysis

Soft Skills

• Exceptional Communication Skills
• Organizational Skills
• Analytical Mindset
• Ability to Manage Multiple Priorities

Certifications & Qualifications

• Bachelor's Degree

Industry Keywords

• Retail Marketing
• Customer Engagement
• Promotional Campaigns
• Compliance
• Grassroots Activations

Tools & Technologies

• Smartsheet
• PowerPoint
• Marketing Analytics Tools