Marketing Specialist

Digital People; Austin (TX); On-site; USD 41,000 - 69,000; Full time

Job summary

Digital People in Austin is seeking a Talent Brand Content Specialist to help launch a spin-off with engaging content, social media campaigns, and authentic employee storytelling. You will build employer brand awareness and support recruitment marketing for a global B2B company.

The role requires 3–5 years in content marketing or employer branding, strong writing, Canva/Adobe skills, and experience creating short-form video. This is an onsite, 6-month contract-to-hire with a start in October.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field.
• Portfolio focused on social media and content.
• 3–5 years in content marketing, social media or recruitment branding.
• Strong writing, editing and storytelling abilities.
• Experience managing social media content and calendars.
• Graphic design experience with Canva or Adobe Creative Suite.
• Experience/exposure creating and editing short-form video content.
• Familiarity with photography, video production and analytics.
• Strong organization, collaboration and project management skills.
• Creative mindset with knowledge of social media trends and design.

Responsibilities

• Create and publish short-form written, visual, and multimedia content for social and candidate-facing channels.
• Develop and manage content for LinkedIn, Instagram, and web with Instagram focus.
• Create social content, campaign ideas, taglines, employee testimonials, and other talent brand content.
• Support multimedia such as video creation following brand guidelines.
• Design graphics, presentations, and digital assets using Canva.
• Support talent brand and recruitment marketing campaigns, career sites, talent communities, events, emails, and employee stories.
• Collaborate with recruiters, hiring managers, and stakeholders to showcase authentic experiences.
• Manage content calendars and support 5–7 campaigns at various lifecycle stages.
• Track content and campaign performance, sharing insights and recommendations.

Skills

Writing & editing

Storytelling

Social media management

Content calendars

Project management

Collaboration

Organizational skills

Creative mindset

Education

Bachelor's degree in Marketing or related

Tools

Canva

Adobe Creative Suite

Job description

Location: Austin, TX, onsite 4 days/week

Duration: 6 months, possible contract-to-hire

Start: Early October

Amazing opportunity to be at the launch of a GLOBAL company spin-off! We’re looking for a creative, detail-oriented Talent Brand Content Specialist to help our client grow their talent brand through engaging content, social media, innovative campaigns, and authentic employee storytelling. This role will support a new company following a spin-off and will play an important part in building brand awareness and employer exposure. Our client is a global B2B company with expectations that they will be adding to their organization and bringing about new brand awareness will be KEY for this role. The ideal candidate is a creative generalist who understands social media trends, can execute creative campaign ideas, and is comfortable creating content across design, social, and video.

What You’ll Do

• Create and publish short-form written, visual, and multimedia content for social and candidate-facing channels.
• Develop and manage content for LinkedIn, Instagram, and web, with Instagram being a key focus.
• Create social content, campaign ideas, taglines, employee testimonials, and other talent brand content.
• Support multimedia such as video creation, following established brand standards, voice, and video guidelines.
• Design graphics, presentations, and digital assets using Canva.
• Support talent brand and recruitment marketing campaigns, career sites, talent communities, hiring events, email campaigns, and employee stories.
• Work with recruiters, hiring managers, and stakeholders to showcase authentic employee experiences.
• Manage content calendars and support approximately 5–7 campaigns at a time, at various stages of the life cycle.
• Track content and campaign performance and share insights and recommendations.

What We’re Looking For

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent experience.
• Portfolio of work, focusing on social media and content
• 3–5 years of experience in content marketing, social media, recruitment marketing, employer branding, communications, or a related field.
• Strong writing, editing, and storytelling skills.
• Experience managing social media content and content calendars.
• Graphic design experience using Canva, Adobe Creative Suite, or similar tools.
• Experience/exposure creating and editing short-form video content.
• Familiarity with photography, video production, and social media analytics.
• Strong organizational, collaboration, and project management skills.
• A creative mindset with knowledge of social media trends and an eye for design.