Social Media Content Specialist

Staffmark Group; Austin (TX); On-site; USD 60,000 - 90,000; Part time

Benefits offered by this job

Major medical, dental, vision benefits

401(k)

Job summary

Digital People, a Staffmark Group company, is seeking a creative Talent Brand Content Specialist to launch and grow our client’s talent brand through engaging content across social, video, and web. This role supports a spin-off company and collaborates with recruiters and stakeholders to showcase authentic employee experiences.

You will manage multiple campaigns, develop campaigns and assets, and track performance to inform future efforts. Remote flexibility is limited due to onsite expectations.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field, or equivalent experience.
• Portfolio of work, focusing on social media and content
• 3-5 years of experience in content marketing, social media, recruitment marketing, employer branding, communications, or a related field.
• Strong writing, editing, and storytelling skills.
• Experience managing social media content and content calendars.
• Graphic design experience using Canva, Adobe Creative Suite, or similar tools.
• Experience/exposure creating and editing short-form video content.
• Familiarity with photography, video production, and social media analytics.
• Strong organizational, collaboration, and project management skills.
• A creative mindset with knowledge of social media trends and an eye for design.

Responsibilities

• Create and publish short-form written, visual, and multimedia content for social and candidate-facing channels.
• Develop and manage content for LinkedIn, Instagram, and web, with Instagram being a key focus.
• Create social content, campaign ideas, taglines, employee testimonials, and other talent brand content.
• Support multimedia such as video creation, following established brand standards, voice, and video guidelines.
• Design graphics, presentations, and digital assets using Canva.
• Support talent brand and recruitment marketing campaigns, career sites, talent communities, hiring events, email campaigns, and employee stories.
• Work with recruiters, hiring managers, and stakeholders to showcase authentic employee experiences.
• Manage content calendars and support approximately 5-7 campaigns at a time, at various stages of the life cycle.
• Track content and campaign performance and share insights and recommendations.

Skills

Content marketing

Social media management

Writing & storytelling

Project management

Graphic design

Video content creation

Photography basics

Analytics & reporting

Collaboration

Education

Bachelor's degree in Marketing/Communications or related

Tools

Canva

Adobe Creative Suite

Job description

Talent Brand Content Specialist

Location: Austin, TX, onsite 4 days/week

Duration: 6 months, possible contract-to-hire

Start: October

Amazing opportunity to be at the launch of a GLOBAL company spin-off! We're looking for a creative, detail-oriented Talent Brand Content Specialist to help our client grow their talent brand through engaging content, social media, innovative campaigns, and authentic employee storytelling. This role will support a new company following a spin-off and will play an important part in building brand awareness and employer exposure. The ideal candidate is a creative generalist who understands social media trends, can execute creative campaign ideas, and is comfortable creating content across design, social, and video.

What You’ll Do

• Create and publish short-form written, visual, and multimedia content for social and candidate-facing channels.
• Develop and manage content for LinkedIn, Instagram, and web, with Instagram being a key focus.
• Create social content, campaign ideas, taglines, employee testimonials, and other talent brand content.
• Support multimedia such as video creation, following established brand standards, voice, and video guidelines.
• Design graphics, presentations, and digital assets using Canva.
• Support talent brand and recruitment marketing campaigns, career sites, talent communities, hiring events, email campaigns, and employee stories.
• Work with recruiters, hiring managers, and stakeholders to showcase authentic employee experiences.
• Manage content calendars and support approximately 5-7 campaigns at a time, at various stages of the life cycle.
• Track content and campaign performance and share insights and recommendations.

What We’re Looking For

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent experience.
• Portfolio of work, focusing on social media and content
• 3-5 years of experience in content marketing, social media, recruitment marketing, employer branding, communications, or a related field.
• Strong writing, editing, and storytelling skills.
• Experience managing social media content and content calendars.
• Graphic design experience using Canva, Adobe Creative Suite, or similar tools.
• Experience/exposure creating and editing short-form video content.
• Familiarity with photography, video production, and social media analytics.
• Strong organizational, collaboration, and project management skills.
• A creative mindset with knowledge of social media trends and an eye for design.

• DIGITAL PEOPLE IS PROUD TO OFFER MAJOR MEDICAL, DENTAL, VISION AND 401K BENEFITS!

About Us

Digital People places creative, interactive, and marketing talent. Let's find the role that inspires your best work.

Digital People is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Digital People offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Digital People is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.