Social Media Content Specialist

Pro Staff; Austin (TX); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Major medical

Dental

Vision

401K

Job summary

Digital People is seeking a Talent Brand Content Specialist to launch a global spin-off’s talent brand. You will craft engaging social content, manage campaigns across LinkedIn, Instagram, and web, and develop authentic employee stories. Collaboration with recruiters and marketers to showcase real experiences is key.

The role focuses on creating multimedia content, including short-form video, graphics, and presentations, while managing calendars and driving insights across campaigns.

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• Portfolio focused on social media and content.
• 3–5 years in content marketing, social media, recruitment marketing, or employer branding.
• Strong writing, editing, and storytelling skills.
• Experience managing social media content calendars.
• Experience creating and editing short-form video content.
• Familiarity with photography, video production, and social media analytics.

Responsibilities

• Create and publish short-form written, visual, and multimedia content for social and candidate-facing channels.
• Develop and manage content for LinkedIn, Instagram, and web, with Instagram being a key focus.
• Create social content, campaign ideas, taglines, employee testimonials, and other talent brand content.
• Support multimedia such as video creation, following established brand standards, voice, and video guidelines.
• Design graphics, presentations, and digital assets using Canva.
• Support talent brand and recruitment marketing campaigns, career sites, talent communities, hiring events, email campaigns, and employee stories.
• Work with recruiters, hiring managers, and stakeholders to showcase authentic employee experiences.
• Manage content calendars and support approximately 5–7 campaigns at a time, at various stages of the life cycle.
• Track content and campaign performance and share insights and recommendations.

Skills

Writing

Social media

Content calendars

Campaign ideas

Video content

Graphic design

Project management

Collaboration

Analytics

Education

Bachelor's degree or equivalent experience

Tools

Canva

Adobe Creative Suite

Job description

Talent Brand Content Specialist

Location: Austin, TX, onsite 4 days/week
Duration: 6 months, possible contract-to-hire
Start: October

Amazing opportunity to be at the launch of a GLOBAL company spin-off! We’re looking for a creative, detail-oriented Talent Brand Content Specialist to help our client grow their talent brand through engaging content, social media, innovative campaigns, and authentic employee storytelling. This role will support a new company following a spin-off and will play an important part in building brand awareness and employer exposure. The ideal candidate is a creative generalist who understands social media trends, can execute creative campaign ideas, and is comfortable creating content across design, social, and video.

What You’ll Do

• Create and publish short-form written, visual, and multimedia content for social and candidate-facing channels.
• Develop and manage content for LinkedIn, Instagram, and web, with Instagram being a key focus.
• Create social content, campaign ideas, taglines, employee testimonials, and other talent brand content.
• Support multimedia such as video creation, following established brand standards, voice, and video guidelines.
• Design graphics, presentations, and digital assets using Canva.
• Support talent brand and recruitment marketing campaigns, career sites, talent communities, hiring events, email campaigns, and employee stories.
• Work with recruiters, hiring managers, and stakeholders to showcase authentic employee experiences.
• Manage content calendars and support approximately 5–7 campaigns at a time, at various stages of the life cycle.
• Track content and campaign performance and share insights and recommendations.

What We’re Looking For

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent experience.
• Portfolio of work, focusing on social media and content
• 3–5 years of experience in content marketing, social media, recruitment marketing, employer branding, communications, or a related field.
• Strong writing, editing, and storytelling skills.
• Experience managing social media content and content calendars.
• Graphic design experience using Canva, Adobe Creative Suite, or similar tools.
• Experience/exposure creating and editing short-form video content.
• Familiarity with photography, video production, and social media analytics.
• Strong organizational, collaboration, and project management skills.
• A creative mindset with knowledge of social media trends and an eye for design.

• DIGITAL PEOPLE IS PROUD TO OFFER MAJOR MEDICAL, DENTAL, VISION AND 401K BENEFITS!