Marketing Specialist

Frame Home Loans; Austin (TX); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Multiple employer-sponsored health plan options

Two weeks of PTO annually

10 paid holidays throughout the year

Support from a collaborative team

Job summary

A next-gen mortgage startup is seeking a dynamic Marketing Specialist to lead marketing initiatives, enhance brand awareness, and drive business growth. This role involves managing social media, website updates, and real estate marketing campaigns. The ideal candidate has at least 3 years of marketing experience, preferably in the mortgage or real estate sectors, and strong skills in content creation and SEO strategies. Join a collaborative team dedicated to reshaping home financing.

Qualifications

• 3+ years of marketing experience, preferably in mortgage lending, real estate, or a builder-focused environment.
• Proficiency in managing social media accounts and content strategy.
• Ability to analyze metrics and adjust strategy based on data.

Responsibilities

• Oversee website design revisions and updates to ensure clear navigation and engaging content.
• Develop and manage social media strategy, including content creation and scheduling.
• Plan and execute real estate-focused marketing campaigns for builders and agents.

Skills

Social media management

Content creation

Website design updates

SEO knowledge

Writing skills

Tools

Canva

Adobe Creative Suite

Job description

Overview

Backed by the nation’s largest private lender, Frame Home Loans is a next-gen mortgage startup on a mission to reshape home financing for new construction. We’re not just another lender – we’re rethinking the entire experience from the ground up, partnering with top builders across the U.S. to deliver customized lending solutions that meet today’s homebuyers where they are.

Frame Home Loans is seeking a dynamic and detail-oriented Marketing Specialist to lead the development and execution of marketing initiatives that drive brand awareness, digital engagement, and business growth. This includes website design updates, creation and oversight of a social media strategy, and management of real estate marketing initiatives to drive growth and support our mission. The ideal candidate will have a strong grasp of marketing strategies, visual storytelling with the ability to turn ideas into polished, compliant deliverables that reflect Frame Home Loans’ commitment to education, trust and exceptional service. Experience in mortgage or real estate is a huge plus and will give you a head start – but we’re open to marketing pros from other industries who are eager to learn and grow in this space.

What Youinally

What You'll Do:

• Oversee website design revisions and updates to ensure clear navigation, engaging content, and SEO best practices.
• Develop and manage Frame’s social media strategy, including content creation, scheduling, and audience engagement across platforms (LinkedIn, Facebook, Instagram, etc.).
• Plan and execute real estate-focused marketing campaigns for builders, agents, and homebuyers.
• Create and maintain digital and print marketing collateral to support builder and community partnerships.
• Write and edit clear, engaging content for blogs, newsletters, website updates, and social media.
• Track and analyze campaign performance, website traffic, and social media engagement to provide actionable insights.
• Collaborate with loan officers, leadership, and builder partners on co-marketing efforts and community events.
• Maintain a content library aligned with Frame Home Loans’ voice, values, and compliance requirements.
• Support internal onboarding and communication materials using branded templates and visual standards.

What We're Looking For

• 3+ years of marketing experience, preferably in mortgage lending, real estate, or a builder-focused environment.
• Experience managing social media accounts and content strategy.
• Experience with website management and design updates.
• Knowledge of SEO, digital ad campaigns, and lead generation strategies.
• Proficiency with Canva, Adobe Creative Suite, or similar design tools.
• Strong writing skills with the ability to translate complex information into clear, engaging content.
• Ability to manage multiple projects and deadlines with minimal oversight while working in a fast-paced environment
• Data-driven mindset with the ability to analyze metrics and adjust strategy.
• Bonus: Experience with HubSpot, CRMs, or co-branded builder campaigns.

Benefits That Matter

• Medical Benefits: Multiple employer-sponsored health plan options.
• Paid Time Off: Enjoy two weeks of PTO annually to recharge and relax.
• Paid Holidays: Take advantage of 10 paid holidays throughout the year.
• Support & Resources: Work with a collaborative team that celebrates wins and helps you succeed.

Join us and help shape the foundation of a company that’s changing the way homes get financed.

Frame Home Loans is an Equal Opportunity Employer (EEO) and welcome all qualified applicants. This is a full-time, exempt position. The job description contained herein is not intended to be a comprehensive list of the duties and responsibilities of the position, which may change without notice.