Marketing Specialist

Serve Freight; Asheville (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

Serve Freight, a values-based logistics company headquartered in Asheville, NC, seeks a hands-on marketer to execute campaigns across channels. You will work directly with our marketing lead and CEO, coordinating with contractors when specialized help is needed, and you will grow into leadership as the team scales.

This role focuses on owning inbound and paid efforts, building assets, tracking results, and aligning marketing with sales.

Qualifications

• 2+ years in marketing or a similar field.
• Experience executing multi-channel campaigns.
• Strong analytical and communication skills.

Responsibilities

• Execute marketing campaigns across CRM, email, and social media.
• Own inbound: website, SEO, and emerging GEO/LLM search.
• Run and coordinate paid media, briefing and managing contractors where needed.
• Support PR, events, and offline/field marketing.
• Build and manage marketing assets and content.
• Track performance, analyze results, and use data to improve what's working.
• Keep marketing, sales, and leadership aligned and moving in one direction.

Skills

CRM

Email Marketing

Social Media

Inbound Marketing

Paid Media

Analytics

Communication

Coordination

Job description

We're Serve Freight, a values-based logistics company (non-asset freight brokerage and 3PL) headquartered in Asheville, NC. We move complex freight for construction and data center clients, and we care as much about how we serve people as the freight we move. We're a growing company with a service-first culture and a long-term mission to build something worth being part of: a great place to work, a leader in our industry, and a company that gives generously to the communities we're part of. Marketing is a function we're actively building, and this role is a ground-floor seat in that.

The Role

This is a hands-on execution role. Our marketing strategy is set by our leadership and marketing lead, and we need a sharp, driven operator to bring it to life across channels. You'll do a lot of the work yourself, and where specialized help makes sense (paid media, for example), you'll find and coordinate contractors to get it done well.

You will be the connective tissue of our marketing: the liaison between our marketing contractors, leadership, our sales team, and the rest of the company. You will not manage people on day one, but this role is built to grow. As the marketing team expands, we want the person in this seat to grow with it, into a manager and eventually a head-of-marketing role.

You will report to our marketing lead and work directly with our CEO. Your performance will be measured against clear KPIs and OKRs we'll set together, so you'll always know what success looks like.

What You'll Do

• Execute marketing campaigns across CRM, email, and social media
• Own inbound: website, SEO, and emerging GEO/LLM search
• Run and coordinate paid media, briefing and managing contractors where needed
• Support PR, events, and offline/field marketing
• Build and manage marketing assets and content
• Track performance, analyze results, and use data to improve what's working
• Keep marketing, sales, and leadership aligned and moving in one direction

What We’re Looking For

Experience

• 2+ years in marketing

Skills

• Proven ability to execute successful marketing across channels: CRM, email, social media, inbound (website, SEO, GEO/LLM), paid, PR, and events/offline
• Strong analytical skills and a data-driven approach
• Excellent communication and interpersonal skills
• Proficiency with marketing software and tools

Attributes

• Creative thinker with a strategic mindset
• Collaborative and easy to work with
• Adaptable in a fast-paced, evolving industry

Why This Role

• A real growth path. This seat is designed to grow into leadership as the team scales.
• Direct access to leadership. you'll work shoulder to shoulder with our CEO and marketing lead, not buried three layers down.
• Ownership from day one. you'll touch every channel and see the impact of your work.
• A company with a mission you can stand behind.