Marketing Communications Specialist

Confidential; Columbus (OH); On-site; USD 140,000 - 230,000; Full time

Benefits offered by this job

Health insurance

Dental

Vision

401k

Job summary

Confidential is seeking a marketing leader to build a centralized function that fuels growth across local branches and national markets.

You will think strategically and execute operationally, building a team, infrastructure, and playbook for a high-growth environment, and partnering with executive leadership to drive demand, branding, and ROI across divisions.

Qualifications

• Leadership experience in marketing at scale (5+ years).
• Experience building or scaling a marketing function or team.
• Strong background in demand generation, digital marketing, and branding.

Responsibilities

• Develop and execute a company-wide marketing strategy.
• Build and lead a high-performing marketing team.
• Establish brand positioning across divisions and markets.
• Drive new client acquisition and demand generation programs.
• Partner with executive leadership to align marketing with business priorities.
• Implement ROI tracking and performance dashboards.

Skills

Marketing leadership

Demand generation

Brand development

Team building

Strategic planning

Analytics

Digital marketing

Sales alignment

Tools

CRM (Salesforce)

Marketing automation

SEO/SEM tools

Analytics tools

Job description

This role is responsible for developing the brand, driving demand, and building a scalable marketing engine that supports both branch-level growth and national expansion—including our rapidly growing Professional Division.

We are looking for someone who can think like a strategist and execute like an operator—someone who has built (or is ready to build) a marketing team, infrastructure, and playbook inside a high-growth environment.

What You’ll Build

• A centralized marketing function aligned with sales and branch operations
• A clear brand voice and positioning across all divisions
• Lead generation systems (digital, outbound, and local market support)
• Marketing support for national accounts and enterprise clients
• Tools, reporting, and analytics to measure ROI and performance

Key Responsibilities

• Develop and execute a company-wide marketing strategy aligned to revenue goals
• Build, hire, and lead a high-performing marketing team over time
• Establish brand positioning across light industrial, professional, and executive services
• Partner with executive leadership to align marketing with business priorities

Demand Generation & Growth

• Drive new client acquisition through targeted campaigns and outbound strategies
• Build scalable lead generation funnels (digital + field support)
• Support branches with local market growth initiatives
• Partner with sales teams to improve conversion and pipeline velocity

Recruitment Marketing

• Develop strategies to attract high-volume and professional talent
• Improve candidate flow through job marketing, social, and digital channels
• Build employer branding initiatives to position a top workplace

Brand, Content & Digital Presence

• Own and evolve the brand identity and messaging
• Oversee website, SEO/SEM, social media, and content strategy
• Develop sales collateral, pitch decks, and client-facing materials
• Ensure consistent messaging across all markets and divisions

Analytics & Performance

• Implement tools and dashboards to track marketing ROI and campaign performance
• Analyze data to optimize spend, channels, and conversion rates
• Report on key metrics, including leads, cost per lead, and revenue impact

What We’re Looking For

• 5–10+ years of experience in marketing leadership, preferably in staffing, recruiting, or B2B services
• Proven experience building or scaling a marketing function or team
• Strong background in demand generation, digital marketing, and brand development
• Ability to operate both strategically and tactically (this is a roll-up-your-sleeves role)
• Experience supporting sales-driven organizations
• Strong communication, leadership, and execution skills

What Success Looks Like

• Increased qualified leads and client acquisition
• Improved candidate flow and recruiting efficiency
• Strong, consistent brand presence across markets
• A built-out, scalable marketing team and infrastructure
• Measurable impact on revenue growth
• Competitive base salary + performance-based incentives
• Full benefits package (health, dental, vision, 401k)
• Opportunity to build and lead a national marketing function
• High visibility with executive leadership
• Clear path for growth as the company scales