Marketing Specialist

Wisconsin Broadcasters Association; Altoona (PA); On-site; USD 40,000 - 60,000; Full time

Job summary

Wisconsin Broadcasters Association in Altoona is seeking a Marketing Specialist to join their sales team. This position involves building relationships with local businesses, prospecting new advertisers, and creating tailored marketing solutions. Candidates should possess strong communication and relationship-building skills, with prior sales experience preferred but not required. A valid driver's license is necessary. Join a supportive culture where your ideas matter and have an impact.

Qualifications

• Motivated, people-first professional who enjoys solving problems.
• Previous sales or customer service experience preferred (but not required).
• Passion for helping businesses succeed.

Responsibilities

• Build and maintain strong relationships with local businesses.
• Prospect for new advertisers across radio and digital platforms.
• Create full-funnel marketing solutions tailored to each client.
• Develop expertise in our stations, digital strategy, and community connections.

Skills

Strong communication skills

Relationship-building skills

Problem-solving skills

Job description

Mid-West Family Eau Claire has an immediate opening for a Marketing Specialist to join our sales team. Our locally owned group of radio stations includes WAXX 104.5, I-94, Greatest Hits 98.1, 92.9 The X, SportsTalk 105.1, 95.9 The Farm, plus a full-service digital marketing arm.

At Mid-West Family, our culture is built on collaboration, creativity, and integrity. We live our core values every day—helping local businesses grow, supporting our community, and fostering a workplace where people genuinely enjoy what they do.

Advertising sales here isn’t just a job—it’s a career that’s both fun and profitable. You’ll work with a team that values fresh ideas, celebrates wins together, and believes in doing meaningful work that makes a difference for local businesses.

What you’ll do

• Build and maintain strong relationships with local businesses
• Prospect for new advertisers across radio and digital platforms
• Create full-funnel marketing solutions tailored to each client
• Develop expertise in our stations, digital strategy, and community connections

What we’re looking for

• A motivated, people-first professional who enjoys solving problems
• Strong communication and relationship-building skills
• Previous sales or customer service experience preferred (but not required if you’re driven and eager to learn)
• A passion for helping businesses succeed

If you’re ready to be part of a supportive, forward-thinking culture where your ideas matter and your work has impact, we’d love to meet you.

Requirements

• Must have a valid driver’s license.

Contact: Send your letter of introduction and resume to: [e-mail]

Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER

Additional Info

Station/Company Name : Mid-West Family - Eau Claire

Location : Altoona

Application Information : Send your letter of introduction and resume to: [e-mail]