Marketing/Social Media Specialist

City of Cape Girardeau; Cape Girardeau (MO); On-site; USD 46,000 - 65,000; Full time

Job summary

City of Cape Girardeau is seeking a Marketing/Communications Coordinator for the Parks & Recreation Department to develop and coordinate strategic marketing and communications plans. The role emphasizes graphic design, social media, website content, and promotions for facilities, programs, events, and projects.

Responsibilities include creating holistic marketing programs, optimizing print and digital media, tracking data to guide improvements, and collaborating with city departments.

Qualifications

• Knowledge of marketing and communications methods and strong written and oral communication.
• Experience with electronic/digital media, social media, web content, email marketing and analytics.
• Knowledge of public administration policies and procedures.

Responsibilities

• Plans, develops and executes holistic marketing strategies to support parks and recreation services and city goals.
• Develops, optimizes and executes marketing for print, digital publications, photography, TV ads, social media, and websites.
• Tracks, measures and analyzes initiatives; reports attendance, facility usage, trends for improvement.
• Explores improved processes to maximize customer service experience.
• Communicates with other City staff on initiatives and goals.
• Develops and maintains relationships with media outlets and marketing agencies.
• Provides organization, communication, evaluation and reporting on goals.
• Assists in budget development for assigned areas.
• Monitors social media, websites and email for inquiries and provides timely feedback.
• Provides event marketing coverage after hours and on weekends.
• Performs other related duties as assigned.

Job description

POSITION TYPE: Salary, Exempt

JOB SUMMARY:

This position is responsible for developing and coordinating strategic marketing/communications plans for the Parks & Recreation Department. Key aspects of the job include developing creative for business and customer (internal/external) centric functions such as graphic design, social media, communications, website and the like for the Parks and Recreation Department facilities, programs, events and projects.

MAJOR DUTIES:

• Plans, develops and executes successful, holistic strategies and marketing programs to assist the department and the City in the area of efficient and successful parks and recreation services, products and promotion.
• Develops, optimizes and executes key and timely marketing functions for the department including but not limited to the creative design/development and promotion of print, electronic and digital publications, photography, TV monitor ads, social media, website development, sponsorship and partnership procurement and content accuracy.
• Tracks, measures and analyzes initiatives and communicates with staff regarding program registration and attendance, facility and event usage data, trends, reporting and research to ensure process improvement.
• Explores and helps develop improved processes for staff and the department, means and methods for maximizing the customer service experience and satisfaction at all levels of the operation.
• Communicates and works with other City staff and departments initiatives regarding City goals and services.
• Develops and executes successful business relationships with outside media, marketing agencies -TV, Radio, Newspaper and other media outlets relative to City goals.
• Provides for efficient and effective organization, communication, evaluation and reporting on goals and initiatives.
• Assists in the budget development process for assigned areas.
• Monitors social media platforms, websites and e-mail for citizen inquiries or concerns and provides timely feedback to ensure circulation of accurate information.
• Provides program and event marketing coverage, personally or through assigned staff, as needed after hours and on weekends. Ensures the timely release of marketing follow up on events and programs.
• Performs other related duties as assigned.

KNOWLEDGE REQUIRED BY THE POSITION:

• Knowledge and proven experience in marketing and communications methods and proficiency in oral and written communication.
• Knowledge, experience and skill in electronic/digital and digital art technology and media processes from social media, web content development, email, blogging and automation optimization.
• Knowledge of public administration policies and procedures.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in Marketing, Public Relations, Recreation or related field.
• Qualified applicants must possess a valid Driver’s License.
• Sufficient experience to understand the basic principles relevant to the major duties of the position.

Salary per year $46,138, plus a generous benefit package.

• Bi-weekly pay periods.
• Thirteenpaid holidays per year.
• 96 hours of vacation – accrued throughout the year.
• 96 hours of sick leave – accrued throughout the year.
• 2 days of personal leave per fiscal year. Must be employed on July 1 of the fiscal year to receive.
• City paid monthly premiums for health and dental insurance – Employee only.
• City paid monthly life insurance for employee only (1 times annual salary up to $50,000).
• Optional group term life insurance purchased at employee’s expense.
• Optional vision insurance purchased at employee’s expense.
• Voluntary deferred compensation plan – not matched by the City.
• Retirement (LAGERS) paid by the City. Missouri LAGERS – A Secure Retirement for All (molagers.org).
• Total compensation value for this position is $64,964yearly, which consists of starting salary rate plus the benefit package.

Before final appointment, successful applicant will be required to successfully complete a drug test and background investigation.
The City of Cape Girardeau reserves the right to notify only those individuals selected for an interview as to the status of their application for employment. EOE/ADA/M/F/V