Communications & Marketing Specialist

City of St. Charles, MO; Saint Charles (MO); On-site; USD 63,000 - 88,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

FSA

HSA

Pension (L6)

Deferred Compensation

Paid Vacation

Paid Holidays

EAP

Educational Benefits

Job summary

The City of St. Charles, Parks & Recreation Department, seeks a Communications & Marketing Specialist to lead strategic communications, marketing, branding, sponsorship development, and community engagement for parks, facilities, and events.

You will manage digital content, campaigns, and partnerships, ensuring consistent messaging and measurable results across channels. The role requires collaboration with staff and external partners and may involve occasional after-hours duties.

Qualifications

• Education: Bachelor's degree in communications, marketing, public relations, parks and recreation, or a related field.
• Experience: Minimum of three years of progressively responsible communications, marketing, public relations, sponsorship, or related experience.
• Preferred Experience: Municipal government or parks and recreation experience preferred.
• Proficiency: Microsoft Office Suite Applications, Adobe Creative Suite, WordPress, Meticrool, photography & videography skills.

Responsibilities

• Develop and implement annual marketing plans aligned with Department goals and priorities.
• Produce seasonal brochures, advertisements, signage, and other promotional materials.
• Maintain consistent Department brand standards across print, digital, and on-site platforms.
• Evaluate campaign effectiveness using analytics and recommend adjustments to improve reach and results.

Skills

Communication

Customer focus

Innovation

Collaboration

Accountability

Education

Bachelor's degree in communications, marketing, public relations, parks and recreation, or related field

Tools

Microsoft Office Suite

Adobe Creative Suite

WordPress

Photography & videography

Job description

Job Title: Communications & Marketing Specialist

Department: Parks & Recreation Department

Posting Date: October 28, 2026

Closing Date: Open Until Filled

Salary: $62,557.79 - $87,580.90/ Annually

Comprehensive, Cost Effective Benefits Package: Medical, Dental, Voluntary Vision, Life and Disability Insurance; FSA; HSA; Lagers Pension- L6 Tier and Deferred Compensation program; Paid Vacation; Paid Holidays; Employee Assistance Programs and Educational Benefits.

Exempt/Non-exempt: Non-Exempt

Status: Full time

The Communications/Marketing Specialist serves as the communications and marketing professional for the City of St. Charles Parks and Recreation Department. This position provides strategic leadership in communications, marketing, branding, public relations, sponsorship development, and community engagement while promoting the Department's parks, facilities, recreation programs, memberships, special events, and services.

Essential Responsibilities

The following duties are normal for this position. These are not to be construed as exclusive and all- inclusive. Other duties may be required and assigned.

Marketing & Brand Management

• Develop and implement annual marketing plans aligned with Department goals and priorities.
• Produce seasonal brochures, advertisements, signage, and other promotional materials.
• Maintain consistent Department brand standards across print, digital, and on-site platforms.
• Evaluate campaign effectiveness using analytics and recommend adjustments to improve reach and results.

Social Media & Digital Engagement

• Manage Department website content, email marketing, and social media platforms.
• Create engaging graphics, photography, video, and written content for digital audiences.
• Monitor digital engagement and performance metrics and recommend improvements.

Sponsorship Development & Community Partnerships

• Recruit, cultivate, and maintain relationships with business sponsors and community partners.
• Develop sponsorship packages, benefits, and recognition opportunities that align with Department programs and events.
• Track sponsorship revenue and activity and prepare annual reports.
• Create/manage special events designed to increase park support and familiarity in the community.

Administrative Responsibilities

• Maintain records, reports, schedules, project files, and other administrative documentation related to communications, marketing, sponsorships, and assigned operations.
• Produce Parks & Recreation Board packets and track attendance responses.
• Perform other related duties as assigned in support of Department goals and services.

Core Competencies

1. Communication

• Excellent written and verbal communication.
• Ability to engage with a wide range of stakeholders, including staff, community members, and partners.

1. Customer Focus

• Commitment to delivering high-quality services to the public.
• Strong problem-solving skills to address and resolve customer issues effectively.

1. Innovation

• Develops fresh ideas for campaigns, content, promotions, and audience engagement.
• Stays current on emerging marketing trends, technology, social platforms, and changing audience behaviors.
• Explores and effectively uses new tools, including AI, automation, analytics, and content-creation technologies.

1. Collaboration

• Proactively connects with staff to obtain accurate and complete information about programs, events, facilities, deadlines, and updates.
• Works with staff to translate information into clear, engaging, public-facing content.
• Recognizes marketing as a partnership with staff and works toward the department's overall communication goals.

1. Accountability

• Meets brochure, social media, promotional, and production deadlines while helping staff understand when information is needed.
• Proofreads materials and checks content for accuracy, consistency, and adherence to department standards.
• Takes appropriate action to correct inaccurate or outdated information quickly when identified.

Qualifications

• Education: Bachelor's degree in communications, marketing, public relations, parks and recreation, or a related field.
• Experience: Minimum of three years of progressively responsible communications, marketing, public relations, sponsorship, or related experience.
• Preferred Experience: Municipal government or parks and recreation experience preferred.
• Proficiency: Microsoft Office Suite Applications, Adobe Creative Suite, WordPress, Meticrool, photography & videography skills.

Working Conditions

• Work is primarily performed in an office setting but requires field visits to park facilities and recreational sites.
• Evening, weekend, and holiday work may be required based on facility and program schedules.

The City of Saint Charles is an Equal Opportunity Employer and participates in E-Verify