Marketing Specialist

Broadridge; New York (NY); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Bonus Eligible

Job summary

Broadridge is seeking a Marketing Specialist to join the Enterprise Marketing team in New York. This role drives the go-to-market execution of flagship campaigns, sales enablement, events, corporate communications, and marketing operations.

The ideal candidate is data-driven, capable of juggling multiple priorities, and collaborates across a highly matrixed organization to deliver results for Broadridge Partnerships and Broadridge Consulting Services.

Qualifications

• Bachelor’s degree, preferably with a concentration in marketing.
• 2+ years of experience in B2B product marketing, digital marketing, field marketing, or a related discipline.

Responsibilities

• Execute integrated go-to-market campaigns and programs from planning through execution, measurement, and analysis.
• Analyze campaign performance and translate data into insights and recommendations for stakeholders.
• Own and manage the Enterprise Marketing Team budget, including tracking and reporting.
• Support large-scale events, sales enablement, and corporate communications through coordination and distribution of materials.

Skills

Go-to-market campaigns

Budget management

Content creation

Multi-stakeholder coordination

Data-driven

Education

Bachelor's degree in marketing

Tools

Pardot

Sprinklr

Job description

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.

Broadridge is growing. We are seeking a Marketing Specialist to join the Enterprise Marketing team. This role is responsible for the go-to-market execution of integrated flagship campaigns, sales enablement, events, corporate communications, and marketing operations.

This position focuses on campaign and program management, channel execution, stakeholder coordination, performance reporting, budget management, event support, and light content development. The role will partner closely with Segment and Regional Marketers, Brand, Design, agencies, subject-matter experts, and other stakeholders to develop and activate marketing campaigns and assets across channels.

The ideal candidate is a data-driven, ambitious self-starter who can manage multiple priorities, collaborate effectively across a highly matrixed organization, and step in where needed to deliver results.

Responsibilities

• Execute integrated go-to-market campaigns and marketing programs from planning through execution, measurement, and analysis.
• Analyze campaign performance and metrics, translating marketing data into clear insights and recommendations for stakeholders.
• Own and manage the Enterprise Marketing Team budget, including tracking, invoice processing, and accurate reporting.
• Support large-scale events, sales enablement, and corporate communications through the coordination, activation, and distribution of relevant campaign materials and communications.
• Write and manage copy for social posts, Marketing Updates, and website advertisements, ensuring content is accurate, on-brand, and aligned with campaign objectives.
• Use Broadridge marketing tools, including Pardot and Sprinklr, and learn internal processes to streamline marketing execution.
• Build strong relationships across the organization and collaborate closely with Marketing Centers of Excellence and agency partners.
• Serve as the marketing and communications liaison for Broadridge Partnerships and Broadridge Consulting Services, supporting their marketing and communication programs.
• Manage the Broadridge Enterprise awards program and annual campaigns.

Qualifications

• Bachelor’s degree, preferably with a concentration in marketing.
• 2+ years of experience in B2B product marketing, digital marketing, field marketing, or a related discipline, preferably within the financial services or technology industry.
• Experience managing multi-channel marketing campaigns, digital delivery, agency relationships, stakeholder coordination, and webinars or events.
• Understanding of the modern marketing ecosystem, including marketing technology platforms and campaign measurement.
• Excellent verbal and written communication skills, including the ability to tailor communications for diverse internal and external audiences.
• Ability to manage multiple business and sales stakeholders while maintaining strong attention to detail and follow-through.
• Strategic thinker, inquisitive, and demonstrate sound judgment, with the ability to prioritize efficiently in a fast-paced, highly matrixed work environment.

This role is Hybrid meaning you will be assigned to our New York City Office and given the flexibility to work remotely 2-3 days per week.

Salary Range: $80,000 - $90,000 USD

Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.

Bonus Eligible.

Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings

We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company - and ultimately a community that recognizes and celebrates everyone’s unique perspective.

Use of AI in Hiring

As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.

Disability Assistance

We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws.

If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email to [e-mail].