Marketing Senior Manager - Accenture Edge

Jobgether; United States; Remote; USD 85,000 - 170,000; Full time

Benefits offered by this job

Remote work arrangement

Competitive base salary

Global collaboration opportunities

AI-driven marketing innovation

Professional growth

Job summary

Accenture Edge is seeking a Marketing Senior Manager to shape the global marketing agenda for a technology-driven business serving mid-market organizations. You will lead demand generation, partnerships, content, and go-to-market initiatives with a strong AI-first focus.

You will work across global teams, manage budgets, and influence senior stakeholders. This role emphasizes strategic thinking, ownership, and measurable business impact, with remote, Canada-based opportunities.

Qualifications

• At least 10 years of professional B2B marketing experience.
• Minimum 5 years supporting technology products, services, or solutions through marketing initiatives.
• Excellent English communication skills due to multinational teams across North America.
• Expertise in mid-market marketing, demand generation, and partner or ecosystem marketing.
• Full-funnel marketing experience across events, social media, email, direct mail, and digital channels.
• Experience using CRM systems and marketing automation platforms.
• Proven ability to build, develop, and scale high-performing global marketing teams.
• Strong AI fluency and ability to embed intelligent tools into marketing workflows.
• Familiarity with analytics, attribution, dashboards, and data-driven decisions.
• Strong stakeholder management to influence senior leaders in a matrixed org.

Responsibilities

• Translate business priorities into comprehensive marketing strategies, plans, and programs.
• Represent client needs in marketing decisions for audience targeting and activation.
• Develop and manage joint marketing plans with priority technology partners, including MDF.
• Develop consistent messaging across market positioning, buyer journeys, and content.
• Build and manage core marketing content, acquisition stories, and client engagement moments.
• Collaborate to deliver integrated demand generation programs reaching mid-market buyers.
• Work with global marketing teams, mentoring colleagues and ensuring high-quality outcomes.
• Measure performance against KPIs and use analytics to drive continuous improvement.
• Support budget planning, business case development, and disciplined execution.
• Help establish an AI-first direction for marketing and embed intelligent tools.

Skills

B2B marketing

Demand generation

Mid-market marketing

Partner/ecosystem marketing

Full-funnel marketing

CRM systems

Marketing automation

AI fluency

Stakeholder management

Strategic thinking

Tools

CRM platforms

Marketing automation

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Senior Manager – Accenture Edge based in Canada.

As Marketing Senior Manager, you will help shape and lead the global marketing agenda for a technology-driven business serving mid-market organizations with annual revenues between $300 million and $3 billion. You will translate business priorities into integrated marketing strategies that strengthen brand awareness, generate demand, accelerate growth, and build lasting client relationships. Working across global teams and technology partner ecosystems, you will oversee initiatives spanning positioning, content, campaigns, demand generation, and performance measurement. You will bring strategic judgment and hands‑on expertise to complex marketing challenges, operating with significant ownership and limited day‑to‑day guidance. The role also offers an opportunity to advance AI‑first marketing practices, develop differentiated go‑to‑market approaches, and influence how technology solutions reach mid‑market buyers. Collaboration, innovation, and measurable business impact are central to success.

Accountabilities

• Translate business priorities into comprehensive marketing strategies, plans, and programs supporting client acquisition, growth, retention, and brand reputation.

• Represent client needs, challenges, and business objectives in marketing decisions, informing audience targeting, segmentation, campaign planning, and activation.

• Develop and manage joint marketing plans with priority technology partners, including co‑marketing initiatives, joint go‑to‑market activities, Market Development Funds (MDF), and differentiated market approaches.

• Develop and apply consistent messaging across market positioning, buyer journeys, solution narratives, content assets, and seller enablement materials.

• Build and manage core marketing content, business rhythms, acquisition stories, and client engagement moments, adapting them for different channels, partners, and local markets.

• Collaborate with campaigns and market units to deliver integrated demand generation programs that reach mid‑market buyers and contribute to qualified sales pipeline.

• Work closely with the global marketing team, sharing expertise, coaching colleagues, and promoting consistent, high‑quality outcomes.

• Measure marketing performance against agreed KPIs, using analytics and insights to evaluate effectiveness and drive continuous improvement.

• Support budget planning and management, business case development, approval processes, and disciplined operational execution.

• Help establish an AI‑first direction for marketing, identifying opportunities to embed intelligent tools and improve the effectiveness of marketing activities.

• Build strong relationships with senior stakeholders and contribute to strategic decisions across a matrixed organization.

Requirements

• At least 10 years of professional B2B marketing experience.

• Minimum 5 years of experience supporting technology products, services, or solutions through marketing initiatives.

• Excellent English communication skills. English is essential because the role involves frequent interaction with multinational teams across North America, where English is the common working language.

• Expertise in mid‑market marketing, demand generation, and partner or ecosystem marketing.

• Full‑funnel marketing experience across events, social media, email, direct mail, and digital channels.

• Experience using CRM systems and marketing automation platforms.

• Proven ability to build, develop, and scale high‑performing global marketing teams.

• Strong AI fluency, including the ability to establish an AI‑first marketing direction and integrate intelligent tools into marketing workflows.

• Familiarity with marketing analytics, attribution modeling, performance dashboards, and data‑driven decision‑making.

• Strong stakeholder management skills, with the ability to influence senior leaders and build relationships across complex, matrixed organizations.

• Strategic thinking, sound judgment, and the ability to connect marketing activities with broader business objectives.

• Creativity, innovation, and the ability to develop distinctive marketing approaches that differentiate solutions in competitive markets.

• Collaborative leadership style, strong communication skills, and the ability to take ownership of complex initiatives with limited guidance.

Benefits

• Annual base salary range: CAD $121,750–$242,800 for roles located in British Columbia, Ontario, or New Brunswick.

• Actual compensation may vary based on office location, role scope, skills, and professional experience.

• The published salary range is a guideline rather than a maximum; offers may exceed the range in appropriate circumstances.

• Potential additional compensation and benefits; specific details are available through the recruiting team.

• Remote work arrangement.

• Opportunity to contribute to a global marketing strategy serving mid‑market organizations.

• Exposure to technology partnerships, AI‑driven marketing innovation, and integrated go‑to‑market programs.

• Opportunities for global collaboration, strategic influence, and professional growth.