Marketing Senior Manager - Accenture Edge

Accenture PLC; Washington (District of Columbia); On-site; USD 140,000 - 210,000; Full time

Job summary

Accenture Edge is seeking a Marketing Senior Manager to lead the global marketing agenda, from strategy and partner engagement to content, demand generation, and performance. You will bring depth of experience to navigate complexity, guide decision-making, and drive strong outcomes with limited guidance.

You will translate business goals into marketing plans, build joint programs with technology partners, and manage content assets to drive mid-market growth and measurable pipeline.

Qualifications

• Experience with CRM and marketing automation platforms.
• AI fluency and ability to set an AI-first direction for the team.
• Strong analytics, attribution modelling, and data-driven decision making.
• Proven track record building and scaling high-performance global marketing teams.

Responsibilities

• Translate Accenture Edge priorities into marketing strategy, plans, and programs across acquisition, growth, retention, and reputation.
• Represent client challenges and business goals in targeting, segmentation, and activation.
• Develop and manage joint marketing plans with priority technology partners and MDF activities.
• Develop and apply Accenture Edge messaging across market positioning, buyer journeys, and content.
• Build and manage core content assets and campaigns for channels, partners, and local market activation.
• Deliver integrated demand generation programs that reach mid-market buyers and generate qualified pipeline.
• Collaborate across the global marketing team to ensure strong, consistent outcomes.
• Measure marketing performance and drive continuous improvement through data.

Skills

CRM platforms

Marketing automation

AI fluency

Marketing analytics

Attribution modelling

Stakeholder management

Team leadership

Creativity and innovation

Tools

CRM software

Marketing automation platforms

Job description

Marketing Senior Manager - Accenture Edge

Marketing Senior Manager | Senior Level | Full time

Job No. R00369704 | Multiple Locations

Accenture Edge is a new business built for mid-market companies—those with revenues between $300M and $3B—who are ready to harness AI and technology to compete at a new level. We bring the depth of expertise Accenture has built serving the world's largest companies, right-sized and fit for purpose, backed by the world's leading technology ecosystem partnerships. We are platform-led, partner-powered, and built for speed.

Together, we're building something new, something brilliant, something bold—and we want you to be part of it. Day in and day out, we build and broaden relationships with mid-market clients to expand our perception, relevance, brand love, and most of all, help our clients create 360° value.

As Marketing Senior Manager for Accenture Edge globally, you will contribute across the full marketing agenda — from strategy and partner engagement to content, demand generation, and performance. You will bring significant depth of experience to the work, helping the team navigate complexity, make sound decisions, and reach strong outcomes with limited guidance and feedback.

So why you?

You bring perspective, sound judgement, and a collaborative approach to the work. You understand the client, the business goal, and the broader context, and you use your experience to anticipate needs, connect the dots, and help others move forward. You take ownership, seek input where it adds value, and remain open to feedback. You have an unwavering commitment to inclusion and the drive to make the work exceptional.

Key Responsibilities

• Work with business stakeholders to translate Accenture Edge priorities into marketing strategy, plans, and programs across acquisition, growth, retention, and reputation.
• Represent the client, their challenges, and business goals to inform targeting, segmentation, campaign planning, and activation.
• Build and manage joint marketing plans with priority technology partners, including co-marketing, joint GTM moments, MDF activity, and differentiated market approaches.
• Develop and apply Accenture Edge messaging across market positioning, buyer journeys, solution narratives, content, and seller enablement.
• Build and manage core content assets, business rhythms, acquisition stories, and client moments, tailoring them for channels, partners, and local market activation.
• Work across campaigns and market units to deliver integrated demand generation programs that reach mid-market buyers and contribute to qualified pipeline.
• Collaborate across the global marketing team, sharing experience, coaching others, and helping the team deliver strong, consistent outcomes.
• Measure marketing against agreed-upon metrics and use data and analytics to identify insights and drive continuous improvement.
• Support effective budget management, business cases, approvals, and operational discipline.

Basic Qualifications

• Minimum of 10 years of B2B marketing experience
• Minimum of 5 years of marketing experience supporting technology products, services, or solutions.
• English is required for this position as this role will be aligned to multi-national teams where English is the common language across our North America Market. Due to the significant high volume of interactions with these English-speaking multi-national teams, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Preferred Qualifications

• Expertise in mid-market, demand generation, and partner or ecosystem marketing
• Full-funnel marketing experience: events, social media, email, direct mail, and digital channels.

Professional Skills Requirements:

• Experience with CRM and marketing automation platforms
• Proven track record building and scaling high-performance global marketing teams.
• AI fluency — able to set an AI-first direction for the team and embed intelligent tools across the marketing function.
• Comfort with marketing analytics, attribution modelling, and performance dashboards.Strong stakeholder management skills; ability to operate and build relationships at senior levels in a matrixed organization.
• Creativity, flair, and genuine innovation in how to achieve differentiation.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time employment, for roles that may be hired as set forth below. The recruiting efforts for this position are intended to fill a brand new position. The base pay range shown below is intended as a guideline to reflect the majority of offers for this role. It does not represent a maximum limit — in some cases, actual compensation may exceed the range where appropriate.

Information on benefits is here.

Role Location Annual Salary Range British Columbia/Ontario/New Brunswick $121,750 to $242,800 La rémunération chez Accenture varie en fonction d’un large éventail de facteurs, incluant, notamment, le lieu de travail, le rôle, l’ensemble de compétences et le niveau d’expérience propre au poste. Tel qu’exigé par la loi locale, Accenture offre une fourchette salariale raisonnable pour les postes qui peuvent être pourvus, comme indiqué ci-dessous. Le recrutement pour ce poste vise à pourvoir un tout nouveau rôle. La fourchette de rémunération de base indiquée ci-dessous est destinée à servir de référence pour refléter la majorité des offres pour ce poste. Elle ne constitue pas une limite maximale – dans certains cas, la rémunération réelle peut dépasser cette fourchette lorsque cela est approprié.

Pour des renseignements sur les avantages, cliquez ici.

Lieu du poste Fourchette salariale annuelle Colombie-Britannique/Ontario/Nouveau-Brunswick $121,750 to $242,800

Toronto, Ontario

Calgary, Alberta

Montreal, Quebec

Ottawa, Ontario

Vancouver, British Columbia

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