Marketing Science Lead - Insights & Measurement

OMD; Los Angeles (CA); On-site; USD 70,000 - 135,000; Full time

Job summary

Omnicom’s OMD is seeking an Associate Director for the Marketing Science Measurement and Reporting team in California. You will develop actionable insights through quantitative analysis and industry knowledge, contributing to both tactical and strategic efforts.

The role requires managing people and processes across multiple Marketing Science functions, reporting to the Global Director. The position emphasizes building dashboards in Power BI and Tableau, leading client engagements, and

Qualifications

• Must have experience with audience-based marketing and data-driven advertising.
• Strong analytical and communication skills with ability to present complex data clearly.
• Ability to lead teams and mentor analysts to deliver high-impact insights.
• Proven track record in marketing analytics and measurement planning.

Responsibilities

• Present findings and insights to clients across multiple presentation opportunities.
• Lead and coordinate cross-functional teams across planning, strategy, and technology.
• Develop measurement strategies and benchmarks using historical data.
• Build advanced dashboards in Power BI and Tableau to drive business decisions.
• Draft POVs and contribute to thought leadership on emerging data capabilities.
• Design tests to measure incremental media impact on business outcomes.

Skills

Audience-based marketing

Data-driven advertising

Leadership

Client relationship management

Statistical analysis

Communication & presentation

Ambiguity management

Problem solving

Mentoring/management

Education

Bachelor's degree in math/economics/engineering/social sciences/finance/business/marketing

Tools

Power BI

Tableau

Datorama

Alteryx

SQL

DCM

DV360

IAS/Moat

Google Analytics

Adobe Analytics

Job description

Omnicom’s OMD is seeking an Associate Director for the Marketing Science Measurement and Reporting team in California. You will develop actionable insights through quantitative analysis and industry knowledge, contributing to both tactical and strategic efforts.

The role requires managing people and processes across multiple Marketing Science functions, reporting to the Global Director. The position emphasizes building dashboards in Power BI and Tableau, leading client engagements, and