Marketing Researcher II: 26-02260

Akraya; San Francisco (CA); Presencial; USD 62 000 - 69 000; Tempo integral

Resumo da oferta

Akraya is seeking a Market Research Contractor to support the QuickBooks Services team. You will design and run Qualtrics surveys, conduct qualitative and quantitative studies, and help standardize processes to speed up research delivery.

Responsibilities include building survey templates, data cleaning and analysis, and exploring AI-enabled methods to improve efficiency. This 12-month W2 contract offers hands-on project ownership and cross-functional collaboration.

Qualificações

• Strong hands-on experience with Qualtrics, including advanced survey logic (branching, display logic, randomization), embedded data, piped text, and quotas.
• Solid research background with knowledge of qualitative and quantitative methodologies.
• Proficiency with data analysis tools and basic statistics; ability to visualize data.

Responsabilidades

• Program and launch surveys in Qualtrics for ad-hoc research needs.
• Support qualitative research efforts (recruiting, moderating or note-taking for interviews, synthesizing findings).
• Build standardized survey templates to streamline future requests.
• Collaborate with stakeholders to scope quick-turn research projects.
• Clean, analyze, and summarize research data for internal reporting.
• Explore and pilot AI tools to assist research workflows and document best practices.
• Manage multiple projects simultaneously to meet objectives.

Conhecimentos

Qualtrics survey programming

Qualitative research

Quantitative research

Data analysis tools

AI research tools

Formação académica

Bachelor's degree (market research, statistics, psychology, or related field)

Ferramentas

SPSS

DisplayR

Excel

Google Sheets

Descrição da oferta de emprego

Primary Skills: Qualtrics survey programming (advanced), Qualitative research (intermediate), Quantitative research (intermediate), Data analysis tools (intermediate), AI research tools (beginner)

Contract Type: W2

Duration: 12 months

Location: Atlanta (ATL), Mountain View (MTV), New York City (NYC), San Francisco (SF)

Pay Range: $45 -$50 #LP

Job Summary:

The Market Research Contractor will support the Services organization within QuickBooks, focused on Workforce and Money offerings. This role will execute DIY research projects - both qualitative and quantitative - and help build out standardized processes and templates to make research execution faster and more consistent across the team. This role will also help the team explore and adopt AI best practices in research. This is a hands-on, execution focused role best suited for someone who enjoys building surveys, running studies independently, and creating repeatable tools that others can use.

Responsibilities:

• Programming and launching surveys in Qualtrics for ad-hoc research needs.
• Supporting qualitative research efforts (e.g., recruiting, moderating or note-taking for interviews, synthesizing fi ndings).
• Building standardized survey templates to streamline future research requests.
• Partnering with stakeholders across the Services org to scope quick-turn research requests.
• Cleaning, analyzing, and summarizing research data to support internal reporting.
• Exploring and piloting AI skills within the research workfl ow, and helping document best practices for the broader team and organization.
• Overseeing multiple projects simultaneously to ensure all objectives are met.

Required Skills:

• Strong hands-on experience with Qualtrics, including advanced survey logic (branching, display logic, randomization), embedded data, piped text, and quotas. This is a must-have.
• Strong research background and knowledge of different methodologies, both qualitative and quantitative, to ensure projects are conducted effectively.
• Proficiency with general data analysis tools (SPSS, DisplayR, Excel, Google Sheets, etc), basic statistical analysis and data visualization.
• Strong organizational skills and attention to detail.
• Curiosity and hands-on experience using AI tools to support research work, with interest in helping establish best practices for the team.
• Excellent written and verbal communication skills to work with internal stakeholders and vendors.
• Ability to work independently and project management skills to conduct multiple projects simultaneously.

Desired Skills:

• Strong hands-on experience with Qualtrics, including advanced survey logic (branching, display logic, randomization), embedded data, piped text, and quotas. This is a must-have.
• Strong research background and knowledge of different methodologies, both qualitative and quantitative, to ensure projects are conducted effectively.
• Proficiency with general data analysis tools (SPSS, DisplayR, Excel, Google Sheets, etc), basic statistical analysis and data visualization.
• Strong organizational skills and attention to detail.
• Curiosity and hands-on experience using AI tools to support research work, with interest in helping establish best practices for the team.
• Excellent written and verbal communication skills to work with internal stakeholders and vendors.
• Ability to work independently and project management skills to conduct multiple projects simultaneously.

Education:

A bachelor's degree in market research, statistics, psychology, or a related fi eld is required.

Industry Experience:

Experience within the financial software or services industry is preferred, with a focus on business-oriented financial tools.