Marketing Research Manager - Growth & Partnerships

Zelis; Boston (MA); Hybrid; USD 115,000 - 145,000; Full time

Job summary

Zelis is seeking a Marketing Research Manager to lead the planning, execution, and delivery of research initiatives guiding strategic marketing decisions. You will manage analysts across complex projects, partner with senior leadership, and ensure insights translate into action across the organization.

You will develop annual plans, oversee surveys, translate results into insights, present to executives, manage budgets, and implement new research technologies to advance capabilities.

Qualifications

• Typically has Bachelors +8 yrs or Masters +6 yrs relevant experience.
• Proficiency with AI tools and developing intelligent prompts/agents.

Responsibilities

• Lead, mentor, and manage a team of professionals to deliver outstanding service.
• Develop annual research plans aligned with marketing and business strategies.
• Prioritize projects based on impact and resource availability.
• Lead large-scale research initiatives with methodological rigor and timely delivery.
• Oversee survey design, sampling, data collection, and analysis.
• Translate complex data into actionable insights for senior stakeholders.
• Deliver presentations and reports to influence strategic decisions.
• Manage research budgets and contracts with external vendors.
• Ensure cost efficiency and quality in outsourced projects.
• Implement best practices and new technologies to enhance research capabilities.
• Drive continuous improvement in workflows and data quality.
• Provide training and development opportunities for the team.

Skills

AI tools

Team management

Communication

Multitasking

Strategy translation

Research methodologies

Analytics tools

Education

Bachelor's degree +8 years

Master's degree +6 years

Tools

SPSS

R

Python

Tableau

Job description

Zelis is seeking a Marketing Research Manager to lead the planning, execution, and delivery of research initiatives guiding strategic marketing decisions. You will manage analysts across complex projects, partner with senior leadership, and ensure insights translate into action across the organization.

You will develop annual plans, oversee surveys, translate results into insights, present to executives, manage budgets, and implement new research technologies to advance capabilities.