Senior Marketing Operations Leader for Scalable Growth

Zymo Research; Tustin (CA); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with matching

Employee referral bonus

Fruit, snacks & beverages

Catered lunches Thursdays

EV charging access

Cell phone stipend

Job summary

Zymo Research is seeking a Senior Marketing Operations Manager to own the end-to-end Marketing Operations function, from strategy and roadmap through execution, measurement, and continuous improvement. This role will serve as the operational backbone of the Marketing organization, ensuring systems, data, processes, reporting, budgets, and resources support efficient, measurable, and scalable execution.

You will define KPIs and drive improvements across the organization to raise visibility,

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or related field.
• 6–10+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, CRM Operations, or a related function.
• Demonstrated experience owning both the strategy and execution of marketing operations initiatives.
• Strong knowledge of CRM, marketing automation, data governance, campaign measurement, attribution, and reporting.
• Experience defining KPIs and using data to drive operational and resource decisions.

Responsibilities

• Own the Marketing Operations strategy, roadmap, execution, measurement, and continuous improvement across systems, data, processes, reporting, resource planning, and governance.
• Evaluate and optimize the marketing technology ecosystem, including CRM, marketing automation, analytics, and related integrations.
• Establish clear standards for campaign tracking, attribution, reporting, data quality, and systems of record.
• Define and monitor Marketing Operations KPIs that provide visibility into performance, efficiency, spend, and resource utilization.
• Develop and continuously improve Marketing SOPs, workflows, handoffs, and operating processes.
• Identify operational bottlenecks, redundancies, and inefficiencies and lead solutions through implementation and adoption.
• Improve visibility into Marketing budgets, vendors, tools, capacity, and resource allocation to support stronger investment decisions.
• Identify opportunities to simplify, automate, and scale Marketing workflows, including through AI-enabled tools where appropriate.
• Partner across Marketing, Commercial, Sales, Creative, Web/Technology, Finance, and other functions to improve operational alignment and execution.

Skills

CRM operations

Marketing automation

Data governance

KPI definition

Cross-functional leadership

Budget management

Strategic planning

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

HubSpot

Klaviyo

Google Analytics

Google Tag Manager

BI/reporting tools

Job description

Zymo Research is seeking a Senior Marketing Operations Manager to own the end-to-end Marketing Operations function, from strategy and roadmap through execution, measurement, and continuous improvement. This role will serve as the operational backbone of the Marketing organization, ensuring systems, data, processes, reporting, budgets, and resources support efficient, measurable, and scalable execution.

You will define KPIs and drive improvements across the organization to raise visibility,