Marketing Research Analyst

Mindlance; Baltimore (MD); On-site; USD 65,000 - 92,000; Full time

Job summary

A national recruiting firm is looking for a Marketing Research professional in Baltimore to support multiple departments with research initiatives. The role requires at least 3 years of marketing research experience and a Bachelor's degree. Successful candidates will utilize data to inform strategic business decisions, conduct detailed analyses, and communicate insights effectively. Join a dynamic team focused on customer segmentation, advertising optimization, and brand development at this exciting position.

Qualifications

• 3+ years of marketing research related experience.
• Experience in creating discussion guides and assisting with focus group research.
• Strong ability to synthesize key learnings from data.
• Ability to analyze data and synthesize key learnings.
• Communicate strategic insights and business recommendations.

Responsibilities

• Support various departments needing research support.
• Drive key strategic business decisions with insights from data.
• Conduct thorough analysis of research data.
• Communicate strategic insights and business recommendations.
• Update the Research Repository monthly with survey results.
• Analyze data, interpret findings, and present actionable recommendations.

Skills

Research support

Data analysis

Customer segmentation

Advertising optimization

Branding

Customer satisfaction

Education

Bachelor's degree

Job description

Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com.

Job Description

Job Title: Marketing Research

Location: Charles Center Plaza , Baltimore, Maryland-21203

Duration: 12+ Months

Position Requirements:

• Support various departments of the business that need research support. Research projects generally focus on, but are not limited to, customer segmentation, advertising optimization, branding, and customer satisfaction.
• Use data to provide insight to drive key strategic business decisions.
• Take on research plan design, methodology, and timing.
• Create discussion guides, screeners, and assist with focus group research.
• Perform monthly updates to the Research Repository to include all results from surveys in one location
• Conduct thorough and careful analysis of data, by gathering critical information, then analyzing, interpreting and synthesizing key learnings.
• Communicate strategic insights based on data and provide sound business recommendations.

Experience:

• 3+ years marketing research related experience.

Education:

• Bachelor’s

Additional Information

If you are interested feel free to reach Ajay Kumar on #732-243-0011 or email your resume on ajayk(at)mindlance.com