Marketing Research Co-Op Intern – Growth & Strategy

ITW

Danvers (MA)

Vor Ort

USD 33.000 - 40.000

Teilzeit

14 Tage+

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Zusammenfassung

ITW Performance Polymers in Danvers, MA is seeking a Marketing Co-Op Intern to support market research initiatives across our product portfolio. You will conduct primary and secondary research, identify market opportunities, and present insights to senior leaders.

This role includes leading a capstone project, collaborating with Product Management, Sales, and R&D, and gaining hands-on experience in a technical B2B environment within a Fortune 300 company.

Qualifikationen

Pursuing a master's degree in Marketing, Business, Economics, or a related field.
Minimum cumulative 3.0 GPA.
Prior internship or project experience in market research or strategy is advantageous.

Aufgaben

Conduct primary research via surveys, interviews, and field studies to gather customer insights.
Perform secondary research using industry reports and academic sources to analyze market trends and competitive landscapes.
Support segmentation analysis across industry verticals, application types, geography and customer profiles.
Synthesize research findings into actionable insights and presentations for internal stakeholders.
Collaborate with Product Management, Sales, and R&D to align research with business objectives.
Maintain organized documentation of research sources, methodologies, and findings.

Kenntnisse

Analytical thinking

Written communication

Attention to detail

Critical thinking

Ausbildung

Master's degree in Marketing/Business/Economics

Tools

Microsoft Excel

PowerPoint

Data visualization tools

Jobbeschreibung