Marketing Research and Insights Analyst

WCL Group; Plano (TX); Vor Ort; USD 86.000 - 123.000; Vollzeit

Zusammenfassung

Fortune Global 500 Consumer Electronics and Technology Company in Plano, TX is seeking a Marketing Research & Insights Analyst to evaluate market conditions, gather data, and support strategic decisions for products and services. The role involves analyzing trends, competitors, and the effectiveness of marketing initiatives to drive growth.

The position requires a Bachelor's degree in Marketing and 10+ years of related experience, with strong analytical and communication skills.

Qualifikationen

• Bachelor's degree in Marketing or equivalent.
• 10+ years of related marketing or market research experience.
• Strong analytical and data interpretation skills.

Aufgaben

• Forecast and monitor marketing and sales trends by collecting, analyzing, and interpreting market data.
• Conduct consumer research and evaluate marketing strategies in collaboration with marketing professionals, statisticians, pollsters, and other stakeholders.
• Develop and evaluate data collection methods, including surveys, opinion polls, and questionnaires, and identify opportunities to leverage existing research.
• Research competitors and analyze pricing, sales performance, marketing approaches, and distribution methods.
• Measure the effectiveness of marketing, advertising, and communications programs and recommend improvements based on findings.
• Develop and implement procedures to identify advertising requirements and marketing opportunities.
• Coordinate and oversee trained survey interviewers to support market research initiatives.

Kenntnisse

Verbal communication

Written communication

Negotiation

Customer service

Interpersonal skills

Independent work

Time management

Marketing principles

Market research

Data interpretation

Ausbildung

Bachelor's degree in Marketing

Jobbeschreibung

CLIENT HIGHLIGHT

The client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.

LOCATION

Plano, TX 75023

COMPENSATION

$76/hr

SCHEDULE

On-site Monday-Friday // 40 hrs/wk

CONTRACT TERM

6 month contract with high likelihood of extension/conversion to full time employee

POSITION OVERVIEW – Marketing Research & Insights Analyst.-

The Marketing Analyst/Coordinator researches market conditions at the local, regional, and national levels to assess potential sales opportunities for products and services. This role gathers and analyzes market data, evaluates competitors, monitors industry trends, and assesses the effectiveness of marketing, advertising, and distribution strategies to support business growth and informed decision-making.

Job Responsibilities

• Forecast and monitor marketing and sales trends by collecting, analyzing, and interpreting market data.
• Conduct consumer research and evaluate marketing strategies in collaboration with marketing professionals, statisticians, pollsters, and other stakeholders.
• Develop and evaluate data collection methods, including surveys, opinion polls, and questionnaires, and identify opportunities to leverage existing research.
• Research competitors and analyze pricing, sales performance, marketing approaches, and distribution methods.
• Measure the effectiveness of marketing, advertising, and communications programs and recommend improvements based on findings.
• Develop and implement procedures to identify advertising requirements and marketing opportunities.
• Coordinate and oversee trained survey interviewers to support market research initiatives.

Required Skills

• Strong verbal and written communication, negotiation, customer service, and interpersonal skills.
• Ability to work independently, prioritize responsibilities, and manage time effectively.
• Knowledge of marketing principles and methods for promoting, advertising, and selling products or services.
• Understanding of media production, communications, and information dissemination techniques.
• Strong analytical, research, and data interpretation skills.

Required Qualifications

• Bachelor's degree in Marketing or an equivalent combination of education and training.
• 10+ years of related marketing, market research, or analyst experience.