Senior Marketing Insights Analyst: Market Research & Strategy

WCL Group

Plano (TX)

Sur place

USD 86 000 - 123 000

Plein temps

14 jours+

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Résumé du poste

Fortune Global 500 Consumer Electronics and Technology Company in Plano, TX is seeking a Marketing Research & Insights Analyst to evaluate market conditions, gather data, and support strategic decisions for products and services. The role involves analyzing trends, competitors, and the effectiveness of marketing initiatives to drive growth.

The position requires a Bachelor's degree in Marketing and 10+ years of related experience, with strong analytical and communication skills.

Qualifications

Bachelor's degree in Marketing or equivalent.
10+ years of related marketing or market research experience.
Strong analytical and data interpretation skills.

Responsabilités

Forecast and monitor marketing and sales trends by collecting, analyzing, and interpreting market data.
Conduct consumer research and evaluate marketing strategies in collaboration with marketing professionals, statisticians, pollsters, and other stakeholders.
Develop and evaluate data collection methods, including surveys, opinion polls, and questionnaires, and identify opportunities to leverage existing research.
Research competitors and analyze pricing, sales performance, marketing approaches, and distribution methods.
Measure the effectiveness of marketing, advertising, and communications programs and recommend improvements based on findings.
Develop and implement procedures to identify advertising requirements and marketing opportunities.
Coordinate and oversee trained survey interviewers to support market research initiatives.