Marketing Programs Architect (Events & Webinars)

regask; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

RegASK seeks a Marketing Programs Manager to architect and drive our field marketing and demand-gen initiatives. You will own the events and webinars calendar, manage industry associations, and coordinate the flagship gated content program.

This is a builder role with ownership across the pipeline and vendor partnerships. You will work in a fast-growing, founder-led team, requiring strong negotiation, program-management discipline, and fluency in regulated industries.

Qualifications

• 5–8 years in B2B field, events, or programs marketing at a SaaS or information-services company.
• Domain fluency in regulated industries (life sciences, QA, or R&D audiences) and familiarity with relevant conferences.
• Proven negotiation record with event organizers and vendors.
• Multi-region execution across APAC, Europe, and/or North America.
• Hands-on with Salesforce and a marketing automation platform; strong project management discipline.
• Founder-adjacent operating style with high ownership and ship bias.

Responsibilities

• Own the programs calendar end to end: events, webinars, and content programs, and report pipeline in CRM.
• Negotiate sponsorships, speaking slots, booth placement, and delegate lists; strive for rate-card improvements.
• Run end-to-end event execution with design, demand-gen, on-site orchestration, and post-event lead routing.
• Own the webinar calendar: topic selection, speaker recruitment, production, and follow-up with sales.
• Manage industry association relationships and co-organized events or working groups.
• Program-manage flagship gated content and customer advocacy initiatives.
• Coordinate analyst relations cadence and briefing logistics.
• Provide program performance reporting across programs in CRM and marketing platforms.

Skills

B2B marketing

Event marketing

Negotiation

Cross-regional coordination

Salesforce

Marketing automation

Tools

Salesforce

HubSpot

Job description

RegASK seeks a Marketing Programs Manager to architect and drive our field marketing and demand-gen initiatives. You will own the events and webinars calendar, manage industry associations, and coordinate the flagship gated content program.

This is a builder role with ownership across the pipeline and vendor partnerships. You will work in a fast-growing, founder-led team, requiring strong negotiation, program-management discipline, and fluency in regulated industries.