Marketing Programs Lead, US Consumer Services

The Western Union Company; New York (NY); Hybrid; USD 89,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid time off

Job summary

The Western Union Company is seeking an Assistant Manager for US Consumer Services Marketing to plan, develop, and execute marketing initiatives across the US portfolio. You will manage multiple programs from concept to execution, collaborating with product, sales, creative, digital, analytics, legal, and external partners.

The role requires strong organizational skills to translate business priorities into actionable plans, manage complex approvals, and ensure campaigns and materials meet brand

Qualifications

• 3+ years in marketing, campaign management, or related field.
• 2+ years in organizational and project-management with multiple priorities.
• Experience coordinating marketing projects from concept through execution.
• Experience developing customer communications, digital content, sales enablement materials.
• Ability to coordinate cross-functional teams and manage complex review processes.
• Translate business and product requirements into customer-focused marketing materials.

Responsibilities

• Support development and execution of integrated marketing initiatives across US Consumer Services products (Bill Pay, lending, prepaid services, digital products).
• Manage assigned marketing programs from planning through approvals, production, deployment, and performance reporting.
• Translate objectives into marketing strategies, campaign plans, creative briefs, and customer communications.
• Maintain marketing calendars, project plans, and status reports across initiatives.
• Coordinate with internal and external partners to gather requirements and keep projects moving forward.
• Identify risks, dependencies, and resource needs; elevate issues when appropriate.
• Support development of annual marketing strategies, roadmaps, and campaign calendars.

Skills

Marketing campaign management

Project management

Cross-functional collaboration

Customer communications

Education

Bachelor's degree in marketing/communications/business

Tools

Jira

Smartsheet

SharePoint

Microsoft Lists

Job description

The Western Union Company is seeking an Assistant Manager for US Consumer Services Marketing to plan, develop, and execute marketing initiatives across the US portfolio. You will manage multiple programs from concept to execution, collaborating with product, sales, creative, digital, analytics, legal, and external partners.

The role requires strong organizational skills to translate business priorities into actionable plans, manage complex approvals, and ensure campaigns and materials meet brand