Manager, Marketing Programs

Ameriprise Financial Services, LLC; Minneapolis (MN); Hybrid; USD 82,000 - 112,000; Full time

Job summary

Ameriprise Financial Services, LLC is seeking an experienced Marketing Manager to lead EAR & AFIG marketing programs in a hybrid on-site role in Minneapolis. You will coordinate B2B advisor recruiting marketing and B2C investor marketing, shaping audience strategies, messaging, and success metrics.

You will partner with Brand, Content Marketing, Digital Marketing, PR, and Compliance to drive campaigns, measure results, and optimize the recruiting funnel.

Qualifications

• Bachelor’s degree or equivalent required.
• 5–7 years of marketing experience.
• Strong written and verbal communication skills.
• Ability to work with cross-functional teams.
• Ability to translate complex concepts into clear language.
• Strategic thinker who can manage multiple projects.
• Proficient with Microsoft Word, Excel, PowerPoint and Outlook.

Responsibilities

• Develop and execute integrated B2B and B2C marketing programs.
• Collaborate across EAR and AFIG marketing to address audiences and messaging.
• Create content and oversee messaging frameworks across channels.
• Monitor marketing performance and optimize the funnel.
• Coordinate with Recruiting Leadership, Brand, Digital Marketing, and Compliance.
• Support marketing content libraries and marketing requests.

Skills

Strong writing

Cross-functional teamwork

Translate complex concepts

Strategic thinking

Project management

MS Office suite

Education

Bachelor’s degree or equivalent

Tools

Microsoft Word

Excel

PowerPoint

Outlook

Job description

About Our Company

We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. Our team of 22,000 people across 19 countries, serves more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses – Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

Job Description

Looking for an individual passionate about Marketing! The Experienced Advisor Recruiting (EAR) & Ameriprise Financial Institutions Group (AFIG) Marketing Manager will lead and oversee integrated marketing programs across EAR and AFIG Marketing, specifically Business-to-Business advisor recruiting marketing and Business-to-Consumer investor marketing, addressing audiences, business objectives, messaging and success measures.

Key Responsibilities

• Collaborate on B2B marketing strategies that support EAR recruiting across channels (AFG, AAG and AFIG), including audience segmentation and tiering approach; develop and execute integrated marketing tactics that deliver key messages throughout the recruiting journey; tactics may include email marketing, website, Marketing Cloud, paid and organic social media, events and sponsorships
• Support execution of EAR marketing tactics and associated content development; ensure the messaging frameworks are activated and appropriately represented in content and creative; oversee budget allocation
• Create advisor stories and leader scripts; bring these stories to life in videos and other tactics; reinforce key messages
• Monitor and optimize marketing performance across the recruiting funnel, leveraging campaign analytics and candidate engagement data to improve conversion rates and marketing effectiveness
• Support AFIG business development and recruiting efforts where possible, connecting dots and bringing synergy across the team
• Support the development, execution, and fulfillment of AFIG white-label marketing programs for investment programs, including creation and maintenance of marketing content at both the program and financial institution levels; provide oversight of the Marketing Library, and fulfillment of marketing requests, which may include custom requests
• Work cross-functionally with several key teams including Recruiting Leadership, AFIG Leadership, Brand, Content Marketing, Digital Marketing, PR, Corporate Communications, Field Communications, Operations, Legal and Compliance

Required Qualifications

• Bachelor’s degree or equivalent
• 5-7 years marketing experience
• Strong writing and communication skills
• Ability to work with cross-functional teams
• Ability to translate complex concepts into easy-to-understand language
• Ability to think strategically
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook

Preferred Qualifications

• B2B and B2C experience
• Creative agency experience
• Experience with sales enablement tools such as Seismic and Salesforce
• In-Office Collaboration

In-Office Collaboration

We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharing, productivity and personal connection, we deliver for our stakeholders — clients, advisors, employees and shareholders. Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per week. Some roles may require additional in-office time or different in-office expectations, and specific requirements will be discussed during the hiring process.

Visa Sponsorship

Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).

Base Pay Salary

The estimated base salary for this role is $81,700 - $112,300/ year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.

Full-Time/Part-Time

Full time

Exempt/Non-Exempt

Exempt

Job Family Group

Marketing/Product Management

Line of Business

MARKT Marketing

Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, military status, veteran status, genetic information, citizenship, disability status, marital status, family status or any other basis prohibited by law.

We are committed to fostering an inclusive and accessible recruitment process for individuals with disabilities. If you require a reasonable accommodation to participate in the application or interview process, speak to your recruiter to discuss how we can support you.